With over 20 years of experience in rose growing in emerging markets, Frank Ammerlaan joins Royal FloraHolland’s Supervisory Board with a keen understanding of the importance of bolstering the marketplace’s position globally by engaging with a wide range of stakeholders.
Royal FloraHolland’s Chairman of the Supervisory Board, Jack Goossens is delighted to have the 41-year rose grower on board. “Frank brings with him a wealth of international expertise. His entrepreneurial spirit, range of fresh ideas will inspire us all.”
Frank Ammerlaand is co-owner of AQ Roses. He and his younger brother are second generation rose growers.
He is perhaps best known for his groundbreaking work as one of the first rose growers who settled in Ziway Ethiopia. Back in 2008 he said, “I love working and living in this country. I had a good feeling from the beginning. A major contribution is the Ethiopian mentality. Ethiopians are not as humble as people in other African countries which can be a big advantage. We work on an equal level; we do have a lot of discussion with our workers and managers. This can be annoying sometimes, but the exchange basically lifts up our quality.”
In commenting on his new role Frank says, “Over the past few years, I have helped transitioning the cooperative’s business as part of Royal FloraHolland’s Member Council. I look forward to combine the knowledge acquired during that period with my experience in horticulture at home and abroad.”