RFH boss will address industry professionals today about coronavirus

AALSMEER, Netherlands: Steven van Schilfgaarde, CEO of Royal FloraHolland will be making a statement later on today as to what the flower auction has decided to do and what it will be doing.

It is anticipated that Van Schilfgaarde will issue a call for unity while revealing further details of the measures to stop the flower market’s freefall.
One option to suspend suspend quality checks temporarily. Another measure comes into effect next week is regarding those growers who mostly sold their products directly without any intervention at the clock. Direct sales have basically come to a complete standstill.

These supply regulating emergency measures will be reviewed from day to day on the basis of the information the auction has at its disposal. Royal FloraHolland says it implementing these new rules with a heavy hart. In the coming days, the auction will assess on a daily basis which additional measures are necessary with regard to the supply.

The video message is expected to go online anytime soon today at http://www.royalfloraholland.com