Registration for the Show Your Colours Award IPM 2025 is now live

This year, Rosa Eskelund of Roses Forever ApS (wearing canary yellow) accepted the Show Your Colours Award from Eva Kähler-Theuerkauf (left).

The Show Your Colours Award IPM 2025, organised by Messe Essen in association with BIZZ Communications, is now open for entries. The award ceremony will be held inside the BIZZ Holland stand on 30 January 30, 2025 at IPM Essen, Germany.

Messe Essen and BIZZ Communications encourage woody plant and perennial growers from across Europe to participate with new plants or concepts. The Show Your Colours Award celebrates excellence in plant marketing.

Designed in 2015 to foster and advance the importance of emotional branding and storytelling in the marketing plans of perennial and nursery stock producers, the Show Your Colour Award has helped participating growers in finding inspiration and new ideas for branding their plants. The coveted prize is now acknowledged as one of the most challenging industry competitions. As in previous years, shortlisted nurseries contesting for the renowned awards will be given the opportunity to display their novelty plants in Hall 8 at the IPM ESSEN.

Here, visitors can cast their votes by means of tokens. On Thursday afternoon, the plants and their compelling stories will be judged by a professional panel of judges.

Participation in the Show Your Colours Award is free. All exhibitors of IPM Essen with woody plants and perennials are requested to enter their plant and/or concept HERE

Registration closes on 13 December 2024. A panel of expert judges will shortlist 10 plants.

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