Record Number of New Plants Set to Shine at PLANTARIUM|GROEN-Direkt 2025

Buddleja davidii Butterfly Candy Little Cerise. Various brightly coloured Buddlejas compete for the Best Novelty title.

This August, PLANTARIUM|GROEN-Direkt is poised to host its most dynamic showcase yet, with more than 75 plant novelties expected to be introduced across its two-day fair. With 25 submissions already confirmed—well ahead of last year’s pace—the stage is set for a standout edition of this international nursery plant event, officially endorsed by the International Association of Horticultural Producers (AIPH).

Organisers say the early surge reflects a growing enthusiasm among breeders and suppliers, as well as a more proactive push to submit entries in time for peak presentation. “We’re also seeing a wave of new companies coming forward with innovations, which adds to the sense of momentum,” they note.

Hebe Varia® Wild Blue by Addenda Growers Association is the first candidate for Visitor’s Favourite.

Honouring Innovation with the Green Retail Awards

Three Green Retail Awards will be presented during the event: Best Novelty, Best Market Innovation, and Visitor’s Favourite. Each prize celebrates a different facet of product innovation—from breakthrough breeding to retail-ready concepts.

Spotlight on Best Novelty

The majority of early entries fall under the Best Novelty category, which honours newly bred cultivars with clear added value. Judged by the professional jury of the KVBC, top-performing plants may receive bronze, silver, or gold medals, with one overall winner named Best Novelty of PLANTARIUM|GROEN-Direkt August 2025.

The novelties submitted so far include:

 

  • Buddleja davidii ‘1808mag’ (OCTOPUS MAGENTA) – Plantipp BV
  • Buddleja davidii ‘Botex 008’ (BUTTERFLY CANDY LITTLE MAGENTA) – Van Son & Koot b.v.
  • Buddleja davidii ‘Botex 009’ (LITTLE ROCKSTARS RED) – Plantipp BV
  • Buddleja davidii ‘Botex 014’ (BUTTERFLY CANDY LITTLE BUBBLEGUM) – Van Son & Koot b.v.
  • Carex ‘ET CRX 904’ (MOON FALLS) – Plantipp BV
  • Cercis canadensis ‘JN100’ (HEARTS A’FIRE) – Wm. J. hooftman bv
  • Dahlia coccinea Gardenetta Velvet Crush’- Florensis
  • Digitalis purpurea ‘Hanabee F1 White’ – Takii Europe B.V. / Florensis
  • Ficus carica ‘Minfigfor’ (RED JULY) – Formidable Plant Breeders
  • Hibiscus syriacus Rwoods8’ (PURPLE CHIFFON) – Plantipp BV
  • Hibiscus syriacus Rwoods9’ (RUBY CHIFFON) – Plantipp BV
  • Hydrangea arborescens Baiful’ (FIRST EDITIONS FLOWERWOW) – Concept Factory
  • Hydrangea macrophylla Hokosiri’ (MILLION STARS) – Van der Peijl Tuinplanten
  • Lavandula angustifolia Felice Silver’ – Gebr. van der Salm
  • Lilium Summer Sun’ (LILY LOOKS) – Wetering Potlilium B.V.
  • Mahonia eurybracteata Hillmah’ (METEOR) – Plantipp BV
  • Molinia caerula Banshee’ – Plantipp BV
  • Pennisetum advena TUS022’ (TINY TAILS) – Plantipp BV
  • Prunus persica Minpechfor’ (GOLDEN CAESAR) – Formidable Plant Breeders
  • Salvia nemerosa Big Blue Bicolour’ – Florensis

Magnolia figo ‘# Hedgetag’ by Diderk Heinje Baumschulen is the first candidate for Best Market Innovation.”

Market Innovation Takes Root

In the Best Market Innovation category, Diderk Heinje Baumschulen is the first to submit with Magnolia figo’ # Hedgetag’—a new concept for a flowering, evergreen hedge. The award recognises retail-ready branding and product concepts, with the winner guaranteed shelf space at a major European retailer.

Public Vote for Visitor’s Favourite

Meanwhile, Hebe Varia® Wild Blue by Addenda Growers Association is the first nomination for Visitor’s Favourite, a category open to novelties already available in commercial quantities. All entries will be displayed throughout the fair, with the winner chosen by public vote and announced on 28 August.

Daily Updates and Final Call for Entries

New submissions are published almost daily at plantariumgroendirekt.nl, offering buyers and industry professionals an up-to-date look at what’s coming. The deadline for novelty entries is 6 August, open to both exhibitors and non-exhibitors.

PLANTARIUM|GROEN-Direkt runs from 27–28 August in the Netherlands and remains one of Europe’s most important platforms for nursery plant innovation. For more information, visit www.plantariumgroendirekt.nl

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