Pindstrup Group announces strategic acquisition of leading growing media company Carolina Soil do Brasil

RYOMGAARD, Denmark: Pindstrup, one of the world’s leading suppliers of growing media, is pleased it has reached an agreement to acquire Carolina Soil do Brasil, which is the largest supplier of growing media to the horticultural sector in Brazil and a well-known name in the business. Financial terms of the transaction were not disclodes.

Last week, Mr. C. Dwight Howard of Carolina Soil in North Carolina, USA and his business partner Mr. Wilbur Taylor put their signatures to the agreement making Pindstrup Group the official owner of Carolina Soil do Brasil.

Dwight Howard said, “Carolina Soil do Brasil has been producing a superior soilless media product in Brazil for over 20 years. We have a history of innovation with market leading products and a strong focus on our customers. With the acquisition by Pindstrup we are confident that they are dedicated to the ongoing success of our products, and we believe this transaction will allow the company continued success well into the future.”

Bjarne Moltke Hansen, Chairman of the Board for Pindstrup, is pleased with this strategic acquisition: “Part of Pindstrup’s strategy is to continue the growth that we have seen in many decades. In general, Pindstrup is growing organically, but we are always open to opportunities for growing the business through strategic acquisitions. That is why we were very interested when Mr. Howard reached out to Pindstrup. Carolina Soil do Brasil fits perfectly into our plans to expand in selected regions of the world, and the company will be a cornerstone in the Pindstrup Group’s expansion in Brazil and South America.”

“I am very happy to welcome Carolina Soil do Brasil and all of its employees into the Group”, says CEO of Pindstrup, Torben Brændgaard. “Despite the Covid-19 pandemic and the obstacles it brought, we were able to build great relations with Mr. Howard and Mr. Taylor during the negotiation process, which to me underlines how similar our companies are in terms of respect for each other, our skills and qualities, and our ways of working.”

Torben Brændgaard was able to visit the Carolina Soil plants in Pardinho and Santa Cruz do Sul earlier this year and was truly impressed with what CEO Anderson Schaeffer presented. Says Torben Brændgaard, “What I met was a skilled and dedicated workforce, committed to delivering high-quality products while always maintaining a high level of safety and continuously improving the processes.”

Carolina Soil do Brasil complements Pindstrup’s current activities in Brazil, as there are no major overlaps in terms of market segments and customers. With this acquisition, and based on the combined knowledge of the two companies, Pindstrup will be able to continue its high level of growth in a very interesting region. There are currently no plans for changing neither the organisation, nor the brand name of Carolina Soil.

The Danish Pindstrup Group is one of the world’s leading producers of growing media for professional horticulture. Founded in 1905, the Pindstrup Group is 100 per cent family-owned. It has exports to more than 100 countries across the globe. Production facilities are located in Estonia, Latvia, Russia, Spain, Denmark and the UK, and the company has sales offices in China, North and South America, Russia, Southeast Asia and many countries across Europe. The Pindstrup Group employs +850 people around the globe. Carolina Soil do Brasil started its activities in Brazil in 2000, and today it is the only substrate company in Brazil with two industrial plants, one located in the state of Rio Grande do Sul and another in the state of São Paulo, Brazil. Today, with more than 20 years of history in Brazil, it has more than 100 employees and is a leader in the production of high-quality substrates in the Brazilian market. It is also present in several countries, such as Argentina, Uruguay, Paraguay and Chile, serving all segments of protected cultivation, vegetables, forestry, tobacco, sugar cane, flowers, coffee, citrus, among others.

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