OptiBoost inks partnership deal with Dutch One Flora Group to extend cut flower shelf life significantly

OptiBoost has struck a partnership agreement with Dutch floral wholesale giant One Flora Group which will see testing capacity for cut flower vase life OptiBoosted in Aalsmeer, the beating heart of the global flower trade.

OptiBoost will open a new testing facility adjacent to One Flora Group’s Aalsmeer branch. Here, the  floral wholesaler will trial what is touted as a the ‘game-changing technology for the cut flower industry’. OptiBoost is a brand owned by the Swedish food and planttech company OptiCept Technologies in collaboration with Syngenta and Prebona. The technology helps growers, wholesalers and retailers boost quality and increase the sustainability of cut flowers. OptiCept says that OptiBoosted-cut flowers have a 50 per cent longer shelf life than untreated blooms, while their foliage stays fresher.

Thomas Lundqvist, CEO,  OptiCept Technologies sees great potential in the collaboration with One Flora Group. He says, “We share many values in terms of sustainability and technological development. The fact that we are now present in Aalsmeer marks an important strategical step.”

One Flora Group emerged in 2022 following a merger between Groenland and L&M Group. The group consists of 16 companies that cover the entire chain from growers, distribution, logistics, wholesalers, and retailers. In total, 1.6 billion cut flowers, and 26 million plants are grown annually, and had a turnover of 400 million Euros in 2022.

“We strongly believe in collaboration and growing together. One Flora Group’s ambition is to create the next level of floriculture and we think that by teaming up with OptiBoos is another step in the right direction. We look much forward to working with OptiBoost and explore how we can further  improve product quality and corporate green credentials,” says Sven Aertssen, managing director Cut Flower at One Flora Group.

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