Nic den Heijer and One Flora Group agree to strengthen ties in floral wholesale

Pictured left to right are Lennard Leeuwenburg and Ron Hogenboom.

Partnership will allow both companies to increase their product porfolio and optimise their logistic costs.

One Flora Group, distributor and importer of fresh cut flowers and plants, and Nic den Heijer, bouquet maker and distributor of cut flowers and potted plants to wholesaler, retailers and garden centres, have agreed to strengthen their ties to develop and market a vast range of bouquets.

Through the agreement, effective 1 November 2022, One Flora Group and Nic den Heijer have created an excellent collaboration, combined expertise, and a more efficient organisation. It also allows the companies to expand their horizons with geographic diversification. The new partnership will give customers additional purchasing options, an increased level of service and a far wider diversity of offerings.

One Flora Group emerged in June 2022, when Groenland Holding, consisting of Celieplant, Bouquetnet, Bloominess and Greenpacker, and L&M Group announced their merger.

One Flora Group combines the experience, expertise and supply networks of cut flower and houseplant specialists Bloominess, Bouquetnet, Celieplant, Direct Flower Solutions, Spira, VE Bloemengroothandel, Waxed Roses Sensation, FlowerFactory, Greenpackers Bloominess, Greenpackers Bouquetnet, L&M Transport, L&M Rijnsburg, Lilies Direct, Zami, and Growing Together.

The new partnership between One Flora Group and Nic den Heijer allows the companies to optimise sourcing through L&M Group and tap into Groenland’s massive global network.

One Flora Group sells flowers and plants to retailers, wholesalers and consumers worldwide and generates an annual turnover amounting to more than €400 million. This sales figure places the company among the Netherlands’s top 10 largest floral wholesalers. The management’s ambition is to achieve sustainable and transparent business growth.

Established in 1948, Nic den Heijer Bloemenexport is quintessentially a family business and distributor of cut flowers, potted plants and bouquets for wholesalers, garden centres and the highe segment of retail

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