DE LIER, the Netherlands: Floricultural breeder and propagator Dümmen Orange has launched INTRINSA™, a new brand that will represent all upcoming product innovations for several innovative traits and crops designed to deliver increased value-add for our customers. Various traits have been identified to increase resistance for amongst others bacteria, virus, viral and fungal diseases. Beyond these resistances, also traits related to tolerance for environmental stresses (e.g. cold, heat and drought) and improvements for production performance will be launched under this new brand.
Following the recent opening of the company’s Breeding Technology Centre in the Netherlands, Dümmen Orange now presents INTRINSA, a new brand which will be used to label the company’s product innovations coming from its R&D pipeline. Dümmen Orange aims to shape the future of the floricultural industry and believes in more technology-driven R&D to develop superior and sustainable genetics for its customers, retailers and global consumers.
There is no better teacher than nature, they say. By deciphering and analysing the genetic code of plants, the company says its R&D team learns about the precise biological causes for existing or missing resistances. In the next step, INTRINSA uses and develops knowledge on existing DNA code in commercial varieties by systematically improving and extending crucial traits of a plant. In this way, deficiencies are cured from within, making use of the plant’s intrinsic and natural capabilities. The results: plants which are able to withstand a multitude of biotic and abiotic stresses.
No matter how much external conditions try to put pressure on a plant, INTRINSA varieties stand strong. INTRINSA can offer both resistance against physiological influences (heat, cold and drought) and resistance against biotic factors (certain bacteria, fungi, viruses and insects).
How much time, money and other resources have been invested by growers in trying to permanently keep all kinds of possible dangers away from their plants? Dummen Orange underlines that INTRINSA helps growers by doing things right from the start. In addition it’s perfectly clean: specific health, environmental or PR concerns resulting from the use of chemical methods now belong to the past.
Perry Wismans, Managing Director Business Development at Dümmen Orange: “We are very proud to launch INTRINSA. Several years of R&D investments in plant research have led to the first products that we can introduce to the market shortly. Moreover, this secures superior and sustainable genetics, giving us, our customers and our retail partners a better position and make our product more sustainable.”
Hans van den Heuvel, Managing Director R&D at Dümmen Orange adds: “We are excited to see the brand come to life. After a number of years working very hard with all our teams utilizing our knowledge and technology on plant breeding we are confident we can set the next level in breeding for the industry. This will help our growers and sales partners but also other breeders. We will definitely make INTRINSA a long-lasting success for our customers”.
Product teams are currently preparing for the first launches of INTRINSA varieties to the global market. Within its garden mum series the company has developed the Ditto series with white rust resistance. Its introduction under the INTRINSA brand is anticipated for the coming season. Various pot and cut chrysanthemum varieties will follow soon. Next to that the first products and series of kalanchoe and petunia will be offered to the first customers in Europe, North America and Asia, with resistances to powdery mildew and tobacco mosaic virus, respectively.
For more information visit www.dummenorange.com/intrinsa