New look for Florca

WESTLAND, Netherlands: Florca, a specialist in exporting cut flowers by air, is pleased to announce its new brand identity.

Florca’s rebranding effort ensures that the company continues to stay fresh whilst keeping its core values at heart: knowledge of products and markets, reliability, and good customer service through the delivery of tailored solutions that meet individual needs.

Florca’s new brand mark.

The branding, including a new logo and shortened strapline – from Flora Westland to Florca – gives the company a modern look whilst reflecting Florca’s ambitions of continued growth.

The new Florca brandmark in familiar green corporate colour shines a light on what the company represents: flowers, global business and aeroplanes.

Florca, part of the Dutch Flower Group, is a export company dedicated to purchasing, packaging and shipping fresh flowers and plants by air to every continent. Florca supplies more than 60 destinations from its modern location at Trade Parc Westland in Naaldwijk. Pictured are Carlo Vijverberg (left) and Alex van der Goes.

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