17 April 2019
ESSEN, Germany: With the world celebrating International Plant Appreciation Day on April 13, 2019, event organiser Messe Essen is happy to announce that the refurbishment of its east wing is near to completion. As, such the 2020 IPM ESSEN show (January 28-31, 2020) will no longer need temporary halls as its new home is one of Europe’s most luxury, modern and future-proof convention centres.
Messe Essen marked International Plant Appreciation Day, taking place on April 13th each year, by highlighting the the countless benefits and advantages plants provide: reduced stress, enhanced appearance of property, improvement of air quality, sound absorption, mood enhancement, food and medicine, increased property value, plant-based water-purifying systems, temperature control and wildlife habitats.
The show organiser said that IPM ESSEN’s annual novelty showcase offers the perfect opportunity to spot the latest breeding breakthroughs in shrubs, cut flowers, houseplants, perennials, annuals and cut foliage. “No matter whether roses, hydrangeas or primroses, most new plants will be under the spotlight at the world’s premier horticultural trade exhibition.” They added that there are plenty of reasons to appreciate ornamentals. “They do ensure a feel-good climate in the cities, bring colour into your own four walls and please their owners with delicious fruits. There are around 300,000 different plant species on earth. Every year, breeders develop numerous new variants worldwide.”
In terms of plant innovation, this year’s IPM show clearly showed that climate-resistant and easy-care plants are becoming increasingly popular with end-consumers. An extra-winter-hardy primrose, a bee-friendly, long-blooming monk’s pepper and a shrub which needs only very little water – were just a few of the IPM 2019 prize winners. However, the innovations introduced at IPM ESSEN this year also included colourful hydrangeas, delicate roses and a poinsettia with leaves shaped like mouse ears.
The world’s largest and most important fair in the green sector is now already gearing up for next year’s event. At its most recent meeting, the Advisory Board for the Fair complimented the organisers with their top-notch educational programme which in 2020 will see further expansion. Climate change and sustainability will be defining subjects in 2020 too – particularly with regard to environmentally friendly packaging.
For the first time, the coming IPM ESSEN from January 28 to 31, 2020 will take place on the completely modernised site at Messe Essen. Then, exhibitors and visitors will find eight large-area, ground-level, daylight-flooded exhibition halls equipped with the newest infrastructure. The temporary halls will be dispensed
More than 1,500 exhibitors from all over the world will once again be expected and will introduce their new products and innovations to a top-class international trade public.