Marie Françoise Petitjean to launch ‘Managing Your Horticultural Business’—an authoritative guide to becoming a successful horticulturist

French industry veteran, agricultural engineer, horticultural journalist, contributing writer for FCI magazine, and business consultant Marie Françoise Petitjean will launch her guide on successfully managing a horticultural business at France’s forthcoming trade show Salon du Végétal on Tuesday, 10 September 2024.

In her guide entitled ‘Piloter son entreprise de production horticole’ (‘Managing Your Horticultural Business’), Petitjean seeks to answer the question of how to successfully manage a business in ornamental horticulture.

The book required more than two years of research to understand the past, present, and future of France’s ornamental sector better.

Engagingly written, exhaustively researched, and rich in detail, this book uncovers the appeal of French floriculture, covering the perks and challenges of launching any successful horticultural business or taking an existing company to the next level.

‘Managing your horticultural business’, the first comprehensive business guide of its kind, addresses key topics such as:

1. Knowing and understanding your market
2. Adapting a winning strategy
3. Building and promoting your offer
4. Mastering production processes and product quality
5. Growing sustainably
6. Managing human resources and relations
7. Monitoring the company’s economic performance and financial balance
8. Steering your projects and development
9. Anticipating and managing risks
10. ‘Playing collectively”: alliances and networking

The book launch is set for Tuesday afternoon, 10 September, at the Salon du Végétal, France’s premier horticultural trade show, which will be held in Angers between 10-12 September 2024. The event will coincide with the anniversary party of France’s horticultural media outlet Lien Horticole, which celebrates 60 years of business this year.

The author will be on hand to reveal more details of what an authoritative guide for French growers of cut flowers, nursery stock, plants and bulbs is.

During the event, the book can be purchased (€39).

Written in French, the 389-page guide mainly focuses on the French business environment but includes plenty of tips and describes management tools that may help any entrepreneur.

The business guide is published by “Les éditions France Agricole”

https://www.editions-france-agricole.fr/site/gfaed/nouveautes_accueil__gfaed.4464.45210__/fr/boutique/produit.html