Major overhaul for Dutch HortiContact trade show

GORINCHEM, Netherlands: Event organiser Easyfairs today announced a major revamp of the 2020 edition of the Dutch-based HortiContact trade exhibition.

The new layout comprises of different themed-areas (HortiPackaging, Soft Fruit Experience, Fossil Free, Cannabis, Innovation Zone) and offers participants more room for novelty displays, knowledge sharing and interaction. The show’s top floor will be turned into an additional exhibition area.

“We are noticing a shift in the reason why visitors  come to trade fairs. Visitors no longer come only for a contact moment, they also come  to gainnew knowledge,  see innovations and attend lectures.  More importantly, they want to experience. The current floor plan did not allow this enough”, explains Mariëlle Schonewille, Head of Horticulture at exhibition organiser Easyfairs.

“With the new layout of the exhibition floor we can create more experience and different possibilities to gain new knowledge, highlight hot items and show innovations. We have set up various themed areas and network lounges. There will also be food plazas that increase the experience.  With this new layout, we want to make the exhibition for the international market even more interesting. Furthermore, we have expanded our exhibition team and strengthened it with Ceoray Rozenboom,  as the new point of contact for HortiContact 2020”, says Schonewille.

The news of the new exhibition floor layout for HortiContact 2020 has been announced on the eve of the 2019 edition. The largest sector exhibition for greenhouse horticulture in the Netherlands will celebrate its sixteenth edition at Evenementenhal Gorinchem on Tuesday 19, Wednesday 20 and Thursday 21 February. During this edition, EasyGo will be introduced to exhibitors and from 2020 it will be part of the exhibition concept. This service package contains a wide range of marketing tools that allow the exhibitor to get even more out of their participation and make it even easier for the visitor to gather information during the fair visit.

For over 15 years, HortiContact has been the Dutch pride of glasshouse horticulture with an average of over 500 exhibitors and more than 14,500 visitors. Visitors to HortiContact mainly come from greenhouse growing of ornamentals, vegetables and fruit growing). The trade fair can be visited on 19 -21 February 2019 from 1 pm to 9 pm in Evenementenhal Gorinchem. For more information: www.horticontact.com.