BRUSSELS, Belgium: How to adapt and thrive in an era of automation, digitalisation, AI, shifting trade policy and rising labour costs in traditionally low-cost countries? What do we know about the decision-making process that customers go through before they purchase a bouquet of chrysanthemums or potted orchid? And what kind of marketing tactics can be used to keep flowers and plants top of mind?
These are the questions Floriforum, the annual conference of Union Fleurs (taking place one day prior to the opening of the IFTF show in Vijfhuizen), seeks to answer by inviting keynote speakers such as Kate Penn, CEO of the Society of American Florists (SAF), Dennis van der Lubbe managing director of the Flower Council of Holland, Phil Burton of letterbox flower company Bloom&Wild and Martin de Munnik of neuromarketing research company Neurensics.
The deadline for late bird registration is November 5 so don’t miss the opportunity and register now.
Among those already registered are top managers of Dutch Flower Group, Flamingo Horticulture, Royal FloraHolland, Danziger, Dümmen Orange, Meilland, Intergreen, Adomex, and many others from various segments of the industry.
Brussels-based Union Fleurs is the representative organisation at the EU and international levels and as such lobbies to promote and protect the common interests of both its members and the general global trade of cut flowers, cut foliage and potted plants. The free flow of ornamentals between suppliers and consumption markets and fair, sustainable competitive conditions for floriculture trade around the world are traditionally high on the organisation’s agenda.
Register now https://floriforum.com/register/
Check the programme https://floriforum.com/programme/