


From left to right: Jin Hoeksema (LinkThings), Simone Rodewijk (ValidIT), John Vreugdenhil (KP Holland) and Henri Potze (Greenhouse Sustainability) present the validated footprint certificates at KP Holland’s greenhouse facility.
Dutch breeder and producer KP Holland has taken the next step in sustainability reporting by independently validating its product footprint calculations, reinforcing the credibility of its environmental performance claims.
For many growers, footprint calculation is becoming part of modern production management. Fewer, however, have gone as far as formal validation.
Global breeder and producer KP Holland, active in Spathiphyllum, Curcuma, and Kalanchoë, began calculating product footprints more than three years ago. The objective was to quantify the environmental impact of production decisions and identify areas for targeted improvement.
“We started this process together with Greenhouse Sustainability to understand exactly where we stand,” says Commercial Director Pim van der Knaap. “Thanks to the Flori Footprint Tool, we now know precisely what our footprint is in terms of CO₂ emissions and water quality, and we can steer our sustainability strategy accordingly.”
To strengthen credibility, KP Holland went a step further by having its data independently validated by ValidIT, part of the LinkThings Group.
“There is currently no direct market demand for this level of validation,” explains Financial Director John Vreugdenhil. “But we wanted certainty that our assumptions and calculations were correct. Formal confirmation gives additional confidence — both internally and externally.”
The validation covered one production location and three product variants. Only minor recommendations were made, and the overall results of the footprint calculations were confirmed as accurate. KP Holland received a validation certificate including a reliability index, enabling the company to demonstrate the robustness of its data.
The company has now compiled footprint calculations for all products dating back to 2021, creating a longitudinal dataset that supports continuous improvement.
As sustainability reporting becomes more detailed and scrutiny of environmental claims increases, verified data may become a competitive advantage. Retailers and supply chain partners are increasingly seeking measurable and comparable environmental information.
While KP Holland is still exploring how best to communicate the validation to the market, the move signals a broader shift within greenhouse horticulture — from sustainability ambition to measurable, verifiable impact.
For growers navigating evolving reporting expectations, independent validation may well become the next step in demonstrating leadership.