Kekkilä-BVB announces two-day webinar on sustainable growing media

VANTAA, Finland: Kekkilä-BVB, a long-established and reputable manufacturer of growing media products, is delighted to announce Grow22, a two-day webinar on developing sustainable growing media.

The milestone event will bring together key stakeholders from across the horticulture, gardening and landscaping industry to discuss advancing the green agenda. Run by the European leader in horticulture, Kekkilä-BVB, Grow22 will unite sustainability enthusiasts to push progress in the horticultural world during a two-day webinar taking place online between 1 and 2 March 2022.

“Nowadays, sustainability has become a seemingly unavoidable buzzword. Grow22 will bring the focus back to real, impactful actions and host meaningful conversations about advancing the green future for our industry,” says Juha Mäkinen, CEO of Kekkilä-BV.

The festival will ignite inspiring conversations on the challenges, demands and innovation that drive the development of sustainability in the horticulture and growing media industry. Several keynote speeches, sessions, and panel discussions on specially selected themes such as alternative packaging materials, safe food production and e-commerce will offer room for these thoughts. Sessions will be in English with local webinars available in Finnish, Swedish and German.

Day one (Tuesday 1 March) will focus on the role of growing media as the foundation of safe green food and its impact on daily lives and businesses. Day two (Wednesday 2 March) will further shed light on the broad ecosystem and explore the best steps and milestones to take us towards a circular and a fully digitalised economy.

Keynote speakers include author and business philosopher Rik Vera who will discuss the evolving food production ecosystem economy. Chris Blok, a prominent researcher of horticulture at Wageningen University & Research will focus on R&D in relation to growing media. Gerard Sikes is CEO of Sikes Champignons, a modern self sufficient mushroom farm.  Dr Jarkko Leivo is Technology Director of Brightplus, a start-up redefining functional biomaterial innovations.

Cate Trotter of Head of Trends, Insider Trends will provide an overview of the transformation of retail trends. William Neale is Circular Economy Adviser, European Commission DG ENVI.

Alexander Boedijn is researcher at Wageningen University & Research specialising in greenhouse horticulture in the circular economy.

Grow22 is an initiative of Kekkilä-BVB, a supplier of growing media products and services for professional greenhouse growers, consumers and landscapers to over 100 countries worldwide. The company has strong product brands within the professional and consumer growing markets, trading under the names of BVB Substrates, Kekkilä Professional, Kekkilä

To attend the free webinar, register at:

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