Jardines de los Andes and Royal Van Zanten launch brand new Charmelia webshop for American florists and wholesalers

Charmelia webshop.

RIJSENHOUT, Netherlands: Colombia-based flower grower Jardines de los Andes, supported by Dutch-based plant breeder and propagator Royal Van Zanten, is delighted to announce the launch of its all-new e-commerce website www.charmelia.us. The new webshop makes Charmelia varieties easy to find, improves user experience and makes it simple for US wholesalers and florists to purchase Charmelia. Charmelia, was first introduced in 2014, and it is the brand name for spray alstroemerias with branches that bear many small and mainly open flowers.

Charmelia is a firm favourite among wholesalers, florists and consumers. Offline and online surveys about what they think of this product found that Charmelia® is exceptionally well-rated for its long-lasting flowers and versatility. This spectacular cut flower is available in a rainbow of colours.  Following the success of Charmelia® Pink, White and Blush, the news is that Charmelias are now also available in sunny, cheerful and energetic yellow.

Charmelia Yellow.

The colour yellow has made a comeback in a big way. According to Pantone, the world-renowned authority on colour, yellow is this year the ultimate colour trend, and Royal Van Zanten’s latest Charmelia easily matches and combines with this trend. Just like Charmelia® Pink, White and Blush, Charmelia Yellow flowers abundantly and has a long vase life of more than 20 days.

From now on, US florists and wholesalers can order Charmelia® directly through the new online sales tool. Deliveries can be made across the USA.

www.charmelia.us can also be linked via an API to a wholesaler’s online ordering system. In this regard, Jardines de Los Andes offers various options for collaboration and resources for site-specific marketing.

Jardines de los Andes has 48 years of experience dedicated to the breeding, production and export of fresh-cut flowers. Founded in 1969, it is recognised as the pioneer company in innovation and high-quality standards in Colombia. Jardines de Los Andes works with The Gems Group® and World Class Flowers, distributors of the Charmelia® variety for retail channels and Miraflor and Gardens America for the wholesale market.