Jan van Dam to deliver keynote at today’s Floriforum address

DFG CEO Jan van Dam.

Jan van Dam, the CEO of the world’s largest conglomerate of floral wholesalers, Dutch Flower Group (DFG), will deliver the keynote address at the Union Fleurs/FSI Floriforum conference taking place today, 4 November, on the eve of the IFTF show at EXPO Greater Amsterdam in Vijfhuizen, the Netherlands.

Van Dam’s keynote address will set the scene and inspire the afternoon programme with stimulating perspectives on the theme ‘Cultivating Sustainability Together – Shaping Tomorrow’s Floriculture’.

After the keynote speech, there will be panel discussions led by moderator Simone van Trier. Panellists from different parts of the industry will share their thoughts and contribute to the discussion with transparent and data-driven insights.

The conversation will focus on the important steps we collectively need to take for both B2B and B2C, aiming to create a unified, positive message. This approach will help sustain the future of the flowers and plants market and keep attracting the consumers of tomorrow.

Registration to Floriforum is free of charge and still open to qualified participants directly involved in the international floriculture industry. But seats are almost sold out. If you are not yet registered, don’t miss out and sign up now using the conference registration form to join the conversation.

Floriforum is hosted by Union Fleurs – International Flower Trade Association in partnership with FSI – Floriculture Sustainability Initiative and sponsored by HPP Worldwide and Kuehne + Nagel. It will take place on Monday 4 November 2024 from 4pm to 6pm in the auditorium of IFTF, EXPO Greater Amsterdam in Vijfhuizen, the Netherlands and will be followed by a networking cocktail at 6pm. A welcome coffee will be offered to attendees from 3pm.

Register now Floriforum Conference Registration (hppexhibitions.com)