ESSEN, Germany: Messe Essen is to open its first brand store at the IPM Essen show which will be held between 24-27 January 2023.
An open and modern retail concept creates an attractive exhibition framework for a personalised and individual presentation of home accessories, gift articles, tableware, stationery, floristry supplies, garden gourmet and delicacies.
In addition, the IPM Concept Store will have a digital presence. Interested exhibitors can now book their stand space.
“The green trade is focusing on an extended range of products. The focus is increasingly on themed and living worlds that combine different product groups and niches. Plants and flowers are presented next to tableware, sofa cushions or liqueurs.
This mix creates a modern shopping experience. Specialist retailers and garden centres have already discovered this trend for themselves, which will now be taken up in the IPM Concept Store.
IPM Essen’s new feature area opens the door to the green sector for companies that have had little contact with garden centres up to now. There is real added value for the trade visitors”, explains Andrea Hölker, Project Manager of IPM ESSEN.
High-quality product presentation on site and digitally
The new IPM Concept Store in Hall 5 creates a special shopping ambience with its open and modern presentation concept. An integrated lounge area with a café and a view into the Grugapark invites visitors to exchange. The range of goods can be individually staged according to personal ideas. In addition, touchpoints in the digital IPM Concept Store lead to exhibitor contact and further product information – during and after the fair.
A stand can be booked for as little as two square metres, so that your own products can find their place in the new exhibition concept at IPM ESSEN 2023 with little effort.
Further information and registration at: www.ipm-essen.de