


Visitors gather at the registration area of Iberflora 2025 in Feria Valencia as the international trade fair for plants, flowers, and landscaping opens its doors.
The first day of Iberflora 2025 burst into life at Feria Valencia, drawing thousands of visitors from across Spain and 22 other countries to explore the latest trends and innovations in ornamental horticulture. Now in its 54th edition, the AIPH-approved trade fair has firmly positioned itself as a leading meeting point for the global green industry, uniting growers, suppliers, landscapers, and garden retailers under one roof.

Organisers posing together at Feria Valencia in front of the Iberflora Connection 2025 banner.
Organised by Feria Valencia, Iberflora brings together more than 400 brands across 36,000 square metres, with a strong international presence and an unmistakable focus on sustainability. FloraCulture International is attending this week as a guest of the organisers and of the Asociación de Comercializadores de Planta Ornamental (ACPO), an AIPH Member, to experience firsthand how sustainability and business innovation are shaping Spain’s flourishing ornamental sector.

A striking palm tree display draws attention inside Feria Valencia during Iberflora 2025, showcasing Mediterranean and tropical planting for landscape professionals.
Among the show’s standout innovations were a fertiliser made entirely from sheep’s wool, a bio-composted giant pumpkin weighing nearly 1,200 kilograms, and a tree injection system offering pest control that’s both effective and 100% sustainable. Also attracting attention were fire-resistant plants designed for Mediterranean landscapes and new solutions in cut flower transport — from bouquet backpacks to water-preserving containers.

A giant pumpkin grown with bio-compost — one of the sustainable highlights at Iberflora 2025 — showcased alongside organic growing products from BioCanna.
“The energy in the halls is extraordinary,” said Máximo Solaz, Iberflora’s Director. “Visitors are engaging, doing business, and discovering solutions that respond to today’s most pressing challenges. Sustainability is not just a theme — it’s a driving force behind the innovations we’re seeing.”

A spectacular bougainvillea in full colour brightens the exhibition floor at Iberflora 2025, where vibrant Mediterranean plants take centre stage.
Inaugurating the event, Miguel Barrachina, Minister of Agriculture, Water, Livestock, and Fisheries of the Generalitat Valenciana, praised the region’s leadership in ornamental horticulture. The Valencian Community recorded €190 million in plant exports in 2024, consolidating its role as Spain’s second-largest exporter and a European hub for ornamental plant production and trade.

Mediterranean plants take the spotlight at Iberflora 2025, where growers showcase sculptural olive trees and drought-tolerant succulents ideal for sustainable landscapes.
This year’s edition has increased its international buyer presence by 18%, with participants from 22 countries, including Germany, France, Portugal, Morocco, and Italy. Through its Iberflora Business Club (IBC) programme, developed in partnership with Feria Valencia, Cámara Valencia, ICEX, and IVACE, the fair provides a dynamic platform for trade and partnership building.

Adrián Villa, Head of Logistics at CoPlant, showcases the company’s vibrant hydrangeas at Iberflora 2025, where CoPlant presented its latest Atlantic-grown varieties.
A full programme of conferences, demonstrations, and networking rounded out the day. The “Gardens of Tomorrow” sessions tackled forward-looking topics, including AI in urban green management, tree risk assessment, and the recovery of storm-damaged landscapes.

Sustainability and innovation take centre stage in Iberflora 2025’s conference programme, where experts share insights into the future of green industry practices.
In floristry, Samuel Flores, winner of the Best Artisan Florist 2025 award, captivated audiences with his creative demonstrations, while “greenfluencer” Michael Perry (Mr Plant Geek) shared insights into connecting with new generations of plant lovers through digital storytelling.

The ‘Arte de la Flor y su Gente’ area at Iberflora 2025 comes alive with floral demonstrations and hands-on creativity, celebrating Spain’s artisan floristry talent.
As the sun set, participants gathered for “Noche + Verde”, Iberflora’s much-loved evening celebration, reflecting the fair’s commitment to community, collaboration, and sustainability.

Trompa Verde 2025 Green Influencer Finalists (left to right) Alvaro Pedrera and Miquel Rodriguez
Tonight brings the eagerly anticipated Trompa Verde Awards, organised by AIPH Member ACPO, celebrating creativity and environmental leadership in horticultural communication — a highlight FCI looks forward to attending alongside our hosts.

Trompa Verde 2025 Green Influencer Finalist Natalia Saez
From biodegradable fertilisers to fire-resistant landscapes, Iberflora 2025 offers a tangible view of how sustainability in horticulture is evolving from aspiration to practical, profitable action.
As an AIPH-approved international trade fair, Iberflora aligns with AIPH’s mission to promote sustainable ornamental horticulture worldwide. Through its members and partners, AIPH continues to champion events that showcase environmental innovation, business resilience, and the power of plants to shape a greener future.