Iberflora announces major overhaul

VALENCIA, Spain: Event organiser Feria Valencia today announced a major overhaul for the 2022 edition of Iberflora, Spain’s premier horticultural trade show.

Iberflora’s organising committee convened last week to discuss the ambitious three-year growth strategy for  Spain’s premier horticultural trade show.

As the organisers look to reposition how their trade show fits into the visitor journey, experience has become a key marker.

The trade exhibition – which has changed its name into Iberflora – New Generation – is set to take place between 4-6 October 2022 at the Feria Valencia convention centre. The show organisers ensure that it will provide memorable experiences that will ultimately will lead to more attention, more interaction on the show floor and more business growth. A top-notch educational programme and additional space for new products are also on the radar.

“Iberflora – New Generation 2022 will truly surprise with a range of activities, feature areas and a strong contingent of  national and international visitors and exhibitors. We want Iberflora-New Generation to remain etched in the memory of all those who come to see it”, assures Miguel Bixquert, director of Iberflora.

“The enthusiasm of the team and the committee is palpable. This is what we want to transmit to the sector: the enthusiasm with which we are approaching the trade show’s relaunch,” adds Raúl Ferrer, president of Iberflora. “It will be a turning point that you will be able to appreciate next October in Valencia”, he concludes.

Iberflora will be held from 4th to 6th October at Feria Valencia coinciding with Eurobrico, Ecofira and Efiaqua.