The International Association of Horticultural Producers (AIPH) members consist of thousands of growers of flowers and ornamental plants around the world who are together united by one essential goal – promoting the place of plants in people’s lives.
AIPH is responsible for approving the world’s most exceptional horticultural expos creating long lasting green legacies in cities across the globe.
AIPH Blooming Economies & Cities to Inspire The World 2.0. Up-to-date statistics from recent Expos hosted in Asia and Europe.
Learn moreAIPH hosts several conferences, webinars and events such as the International Grower of the Year award throughout the year. Read about these along with the latest news about the association’s activities.
The AIPH International Grower of the Year Awards celebrate the best of the best in ornamental horticulture
Learn moreAIPH’s key aim is to stimulate demand for ornamental trees, plants and flowers worldwide. We are committed to supporting growers in achieving this by protecting and promoting the interests of the industry.
The AIPH’s Global Industry Intelligence Centre (GIIC) is an international hub for industry information and knowledge exchange.
The report contains insights on production and consumption of the floriculture industry in Thailand, imports and exports, and business opportunities
DownloadAIPH Green City activities promote the essential role of plants in creating vibrant urban areas in which people and businesses can thrive.
At Feria Valencia this October, Iberflora invites professional growers to engage with new markets, new buyers, and bold new thinking on garden retail.
Iberflora—the AIPH-endorsed International Fair of Plants, Flowers, Landscaping, Technology and Garden DIY—returns to Feria Valencia from 14–16 October 2025. This year’s edition carries a clear message for professional growers: Iberflora is no longer just a national meeting point but a strategic gateway to new markets and a live laboratory for garden retail innovation.
With robust backing from ICEX Spain Export and Investment, IVACE, and Feria Valencia, the 2025 event aims to attract high-profile trade buyers from across Europe, North Africa, and beyond. Through the Iberflora Buyers Club, hundreds of invitations are being issued to purchasing managers from garden centres, landscaping companies, and nurseries. For growers seeking to scale or diversify their customer base, this presents an opportunity to connect directly with decision-makers who are actively sourcing products and technology.
The countries identified as strategic priorities for this edition include France, Italy, Portugal, Germany, the United Kingdom, Belgium, the Netherlands, Morocco, and Algeria. The presence of buyers from Japan, China, Kuwait, and the United States further signals Iberflora’s growing international pull. A reverse trade mission, organised by ICEX and Feria Valencia, will give foreign companies an opportunity to forge relationships with Spanish suppliers while strengthening Spain’s role as an export hub for green products and expertise.
Recognising the importance of purposeful and professional exchange, the organisers have created a dedicated lounge for hosted buyers and members of the press. This space will serve as a relaxed yet functional area for meetings, interviews, and informal connections—a subtle yet meaningful gesture toward making high-quality networking a central part of the Iberflora experience.
At the same time, the return of Iberflora Labs reinforces the fair’s innovation agenda. For 2025, the installation introduces the “Natural Market”—a fully immersive 200-square-metre concept store that captures the evolving values of today’s retail consumers. With a focus on health, sustainability, and local sourcing, the Natural Market reimagines what a Garden Centre could be: not just a place to shop for plants but a destination for sensorial, lifestyle-based experiences.
Visitors will navigate a series of thematic spaces, each representing a distinct area of emerging consumer interest. These include fresh produce and pantry staples, eco-friendly home and cleaning products, natural cosmetics and skincare, personal care items, and wellness-oriented baby products. The layout will demonstrate how visual storytelling, product curation, and retail design can elevate the shopping experience while aligning with current market trends.
For growers, this signals a shift in how products may be presented, marketed, and even developed in future. Whether supplying live plants and value-added items or exploring crossover categories, the Natural Market offers inspiration on how production can respond to changes in consumer demand. It is a place where horticulture meets health and where growers can find cues on how to position their offerings in a retail environment shaped by values as much as volume.
Ultimately, Iberflora 2025 brings two parallel opportunities into one venue: the chance to establish new commercial relationships through its targeted international programme and the opportunity to gain a better understanding of what tomorrow’s garden retail will look like. For professional growers navigating the demands of a changing industry, it’s a timely and valuable invitation.
For more information, visit: www.iberflora.com
