


International exhibitors and buyers connect on the show floor at HortEx, reflecting the event’s growing role as a regional trade hub.
With rising regional demand and expanding trade flows, HortEx 2026 offers growers and suppliers direct access to one of the world’s most dynamic horticultural markets.
HortEx 2026 is gaining traction as a key trade platform for ornamental horticulture in Southeast Asia, bringing together international suppliers with a rapidly evolving regional market.
Taking place from 20–22 May 2026 at the Bangkok International Trade & Exhibition Centre (BITEC), Thailand, the AIPH-approved International Horticultural Trade Exhibition will welcome an expected 12,000–15,000 professional visitors across more than 14,000 square metres of exhibition space. Co-located with AGRITECHNICA ASIA, the event connects horticulture with broader agricultural innovation and production technologies.
For growers, breeders, and suppliers, the opportunity is grounded in market fundamentals.
According to AIPH’s Thailand Country Profile report, the country offers ideal production conditions, strong grower expertise, and well-developed infrastructure, supporting both domestic consumption and export growth. It is already a major global exporter, particularly in orchids, and continues to expand into new international markets.
At the same time, demand is diversifying. Imports of flowers and plant material are increasing, particularly for varieties not widely produced locally, creating clear entry points for international suppliers.

High visitor engagement at HortEx highlights strong demand for new products, technologies, and partnerships in Asia’s horticulture market.
The Thai market is being shaped by changing consumer behaviour and evolving supply chains. Demand for ornamental plants, including indoor and exotic varieties, is rising, supported by increasing purchasing power and sustained interest following the pandemic period.
Trade is further supported by Thailand’s extensive network of Free Trade Agreements, which enable access across ASEAN and beyond, positioning the country as a strategic hub for regional distribution.
HortEx is designed not only as an exhibition but as a platform for learning, networking, and commercial development. Its technical programme addresses key topics such as sustainable cultivation, smart farming, and emerging market trends, while its B2B focus aims to connect exhibitors directly with qualified buyers.
Kuno Jacobs, Managing Director of Nova Exhibitions, said:
“AIPH approval is not only a mark of quality, but also a shared belief in the role HortEx plays in connecting global expertise with regional needs.”

Thailand’s vibrant flower markets reflect strong domestic demand and a well-established ornamental horticulture sector.
HortEx consistently attracts a highly qualified audience of growers, traders, distributors, and decision-makers actively seeking new technologies, products, and partnerships.
For exhibitors, this translates into direct market access. For visitors, it offers insight into new solutions and supply opportunities. For both, it provides a clearer route into Southeast Asia’s expanding horticultural economy.
AIPH’s Thailand Country Profile offers deeper insight into production, trade dynamics, and emerging opportunities across the region.
Download the report: www.aiph.org/giic/industry-reports/
For full event details, exhibitor opportunities, and visitor registration:
www.hortex-exhibitions.com