Healthy looks, pot size and bud count can influence a consumer’s purchase intention

Chrysal, a global supplier of premium flower care products, has carried out a research founding that – rather unsurprisingly –  80 per cent of respondents prefer plants with many  flower buds and are also willing to pay more for it.

Recent Into the Minds research commisioned by Chrysal uncovers that consumers prefer the plants treated with Largo and find it important that the plant looks healthy when purchased. This meant having sufficient buds, green leaves and fresh colours. Consumers consider the pot size and the length of the stems to be less important when purchasing.

Into the Minds asked 500 respondents from the Netherlands and Germany asked about their preferences when buying a plant. Individuals were randomly shown two plants and asked which one they would prefer and why.

One of the plants was treated with Largo® and the other one untreated. Respondents were not aware of this.

The research showed that especially a healthy looking plant and the number of flower buds are important factors for a purchase intention. At least 80 per cent of the respondents said they are willing to pay more for a plant with more flower buds. The respondents consider the pot size and the length of the stems to be less important when purchasing.

Largo® is a product from Chrysal and Syngenta Flowers. According to Chrysal it prevents leaf yellowing and petal drop in Pelargonium, both the most common factors of waste.