GreenV to acquire a 100 per cent stake in Green Simplicity

GreenV, the internationally operating group of horticulture suppliers, will acquire a 100 per cent stake in Green Simplicity, as per an agreement reached by the parties. Financial details of the transaction were not disclosed.

The relatively young knowledge and technology company Green Simplicity, founded in 2014 and based in Andijk, the Netherlands, employs eight people. Green Simplicity Research delivers research systems to help clients determine the ideal growth conditions for crop cultivation in a fully controlled environment. Green Simplicity Concepts is primarily concerned with concept development and the practical realisation of systems for large-scale controlled daylight-free cultivation.

Green Simplicity currently serves approximately 250 customers, mainly growers and breeders active in the Netherlands. With the acquisition, GreenV will obtain unique knowledge and technology to advise and support its customers around the world with the development of new cultivation concepts that maximise the potential of crops through a range of innovations in automation, climate control, lighting and software, accelerating growth and increasing yield in both environments with daylight (conventional greenhouses) and without daylight (indoor farms).

As the new innovative ‘hub’ within GreenV, Green Simplicity will collaborate closely with the indoor farming activities and other companies of the group: Prins Group and Prins USA (greenhouse construction), Stolze (installation engineering), HT Verboom (internal transport systems), Voshol Warmte- en Elektrotechniek and JV Energy Solutions (climate and installation engineering)

For Wessel van Paassen, founder and director of Green Simplicity, the collaboration with these companies opens up unprecedented opportunities for the future. “We have already collaborated on several projects with HT Verboom, so we were already acquainted with GreenV. The group’s ambition to become the reference in the international horticultural industry aligns seamlessly with our ambitions and propositions. Right now, we are still a relatively small knowledge, data and technology enterprise. By joining the other GreenV companies, we not only gain access to a huge network of relationships and potential clients, but also massively increase our capacity to deliver and scale up our concepts and test environments on location for clients,” he said.

The research systems of Green Simplicity Research enable growers and breeders to execute crop-specific research and test the performance of their own crops in a (fully) controlled environment with a range of variables, including LED-lighting, humidity, irrigation, CO2 and temperature.

Green Simplicity will continue to operate from its headquarters in Andijk with all its current employees.