GreenTech Amsterdam 2025: A Global Stage for Passion and Progress

GreenTech Amsterdam 2025 officially opened its doors at the RAI Convention Centre from 10 to 12 June, drawing more than 11,800 visitors from 120 countries and showcasing 550 exhibitors from 41 nations. With its 2025 theme, Passion for Horticulture, the event has become more than a technology showcase—it is now firmly established as a global forum for collaboration, discovery, and strategic direction in horticulture.

“We aim to expand our networks, deepen our commitment, and inspire innovation,” said Mariska Dreschler, Director of Horticulture at RAI Amsterdam. “That’s what passion means to us.”

International pavilions from Germany, South Korea, Canada, China, Greece, Spain and the Netherlands framed the show floor, offering insight into how different regions are adapting to labour shortages, climate volatility, and sustainability regulation through innovation.

“Visitors could explore how each country approaches horticultural technology and sustainability,” Dreschler added. “From Germany’s engineering-led advances to South Korea’s digital agriculture, there was a chance to discover unexpected synergies.”

This year’s edition received official recognition from the International Association of Horticultural Producers (AIPH) as an International Horticultural Trade Show. The endorsement signifies that GreenTech meets international standards in terms of reach, horticultural relevance, and sustainable industry impact.

Innovation Awards Recognise Groundbreaking Technologies

A centrepiece of the event was the announcement of the winners of the GreenTech Concept & Innovation Awards, selected from 47 entries across the global industry.

• Concept Award Winner: ViewNetic
  ViewNetic’s AI-powered platform transforms crop protection from reactive to preventive. By shifting from traditional sampling to monitoring each individual plant, the system enables growers to detect threats earlier, act more precisely, and reduce chemical inputs. “This innovation could mark the beginning of chemical-free growing,” said jury chair Egon Janssen. “Its visionary approach has the potential to transform horticulture.”
• Innovation Award Winner: Skytree
  Skytree’s Stratus unit captures CO₂ directly from the air and enables on-site carbon use in greenhouses and vertical farms—minimising supply chain reliance and supporting circular growing models. “Skytree is uniquely positioned to support growers on the path toward fossil-free cultivation,” said Janssen, highlighting the strength of the innovation and its market readiness.
• Robot Challenge Winner: SAIA Agrobotics
  Adding to the celebration of cutting-edge breakthroughs, the 2025 GreenTech Robot Challenge was won by SAIA Agrobotics, selected by a specialist jury led by Erik Pekkeriet. “Moving from doubt to hope, and now to trust,” said Pekkeriet. “What they’re building is highly disruptive, with a level of innovation excellence that has the potential to transform the entire sector.”
  All winning and shortlisted innovations are showcased on the exhibition floor, providing visitors with hands-on access to the next generation of horticultural solutions—from plant-level sensing and robotics to CO₂ recapture and AI-supported decision-making.

Knowledge Sessions at the Cutting Edge

GreenTech’s knowledge programme—featuring 80 sessions and over 200 speakers—continued across multiple theatres, covering some of the industry’s most forward-looking topics. Today and tomorrow’s sessions spanned optical systems, the greenhouse of the future, pest control using laser technologies, CO₂ sourcing, and autonomous water management.

Wednesday’s Power Day, themed ‘Passion for Growth – Harnessing AI in Cultivation’, brought together researchers, growers, and technology leaders to explore how data, vision technology and robotics are driving productivity gains and smarter cultivation.

GreenTech’s Role in a Changing Global Landscape

As sustainability legislation and climate priorities reshape the horticultural playing field, GreenTech is positioning itself as both a practical guide and a strategic think tank. “Growers and suppliers can’t afford to ignore global policy shifts,” said Dreschler. “That’s why we’re embedding regulation and compliance into the heart of the event.”

This blend of innovation, policy insight and international networking is what sets GreenTech apart. With approval from AIPH and strong support from AVAG and the Dutch greenhouse technology sector, GreenTech continues to anchor itself at the centre of the global horticultural dialogue.

The next edition, GreenTech Amsterdam 2026, will take place from June 9 to 11 at RAI Amsterdam.

Read an interview with Mariska Dreschler, Director of Horticulture at RAI Amsterdam, in the June 2025 issue of FloraCulture International.