GreenTech Americas 2025: The future of sustainable horticulture

GreenTech Americas will host its 5th edition from 25-27 March at the Querétaro Centro de Congresos in Mexico.

The event features a comprehensive conference programme with experts and interactive sessions. Topics include “How to drive sustainability with energy efficiency” by Karin van der Eijk (VDE Plant); “Passion for people or just profit?” by Power Day; and, “Optimising supply chains and the impact of climate change on protected agriculture” by Jason Whitcher (Mastronardi Produce).

Conference programme-highlights:

Tuesday 25 March:

• 08:30 – 10:55: Workshop: “Everything you have to know about cultivating hydroponics leafy greens by Sonny Moerenhout (Cultivators), Joost Somford (JASA Packaging Solutions), Patrik Borenius (Green Automation Americas LLC), Carlos H Umana (Nunhems/BASF Vegetable Seeds)
• 12:45 – 13:30: Find out how VDE Plant drives sustainability with energy efficiency and a committed team at the International Strategic Conference by keynote speaker Karin van der Eijk (VDE Plant)
• 16:00 – 16:45: “Mexico facing the challenge of tariffs and the TMEC: Threat or opportunity for the economy?” by Dolores Aguirre (Aguirre y Asociados, S.C.) and moderated by Alfredo Díaz (AMHPAC)

Wednesday 26 March:

• 08:30 – 11:00: The Power Day will focus on the theme “Passion for people or just profit?” with presentations and moderated discussions led by industry leaders.
• 13:00 – 13:45: “Optimising supply chains for global competitiveness, automation, labor efficiency, and yield maximisation to lower production costs at the International Strategic Conference with keynote speaker Jason Whitcher (Mastronardi Produce Ltd.) and moderated by Ricardo Martínez (Asesores en Invernaderos)
• 15:00 – 16:00: “Impact of climate change on protected agriculture” by Bas Duijvestijn (Van der Hoeven), Felipe Palomares (Jd Agro-Kapital – Ludvig Svensson), Adolfo Minero (Harnois) and moderated by Alejandro Ávila (Bonanza Fresh)
• 16:00 – 17:00: “How to be more sustainable: Efficiency in irrigation systems and fertilisers” by Fernando Alfaro (GROWA Greenhouse Systems), Gerardo López, Grower (Finka), Luis Carlos Díaz (GreenHow) and moderated by Jesús Arévalo (Intagri)

Thursday 27 March:

• 10:00 – 11:00: “Awakening the giant: Mexico’s ornamental potential” by Betina Batista (Dümmen Orange), Gilberto Rendón (Iguana Growers), Claudia Lee (Akiko)
• 12:00 – 13:00: “Role models, women who inspire future generations” by Violeta Ruiz (Rabita Agrotextil), Ernestina Serrano (Cerro Fresh), Patricia Toledo (Consejo Nacional Agropecuario) and moderated by Homero Ontiveros (AgTech América)
• 13:15 – 14:15: “Comparing different labor retaining strategies” by Oscar Woltman (Phoenix Consultoría), Carlos Visconti (Red Sun Farms Group) and moderated by Rafael Pizarro (Natura Quality Foods)

Check out the complete conference programme at www.greentech.nl/americas/programme.