AMSTERDAM, Netherlands: The 2018 horticultural technology show GreenTech (June 12-14) featured 477 exhibitors and nearly 15,000 trade visitors from more than 112 countries.
Show organiser RAI Amsterdam pointed to growth in the number of exhibitors, over 100 more than its last outing in 2016. What’s more, the 3-day event attracted high-quality visitors with serious buying power, with more than half the visitors coming from outside the Netherlands. Now in its third year, GreenTech welcomed a particularly strong contingent of industry professionals from Belgium, Japan and Canada.
A packed schedule featured companies showcasing the latest innovations, top notch speakers, networking opportunities, industry knowledge and business solutions. Anything you might need for greenhouse construction and plant growing was readily available at GreenTech. All the same, not one greenhouse was to be seen at the fair due to trendy minimalist stand designs. Giant screens and networking tables were dominant in some pavilions. Besides being a trade exhibition, and the primary showcase for Dutch suppliers, GreenTech is a global platform for exchanging up-to-date information. High-tech 30-minute breakaway sessions were, thus, highly relevant.
Several entries for the GreenTech Innovation Awards included world premieres. They were rated by an international advisory committee and jury and shortlisted to 22 nominees in four categories : GreenTech Innovation Award, GreenTech Sustainability Award, GreenTech Impact Award and GreenTech Concept Award.
by Linda Kaluzny-Pinon