Green is Life/Flower Expo Poland

WARSAW, Poland: Poland possesses one of Europe’s fastest-growing economies, growing by 4.6% in 2017. The country’s ornamental horticulture industry is growing at an even higher rate. The combined Green is Life/Flower Expo Poland trade exhibition (Warsaw, September 6-8) offers a unique opportunity for plant and cut flower buyers, facilitating interaction between professionals of all facets of the supply chain.

The country’s luxury market, including fresh, high-end flowers, is faring well. For example, Dutch cut flower and potted plant exports to Poland increased by 22% in 2017, representing a value of €230 million. And the future is rosy: amongst 40 million Poles is a large group of flower aficionados.

Flower Expo Poland and Green is Life are two shows under one roof and, as such, the leading trade fair for ornamental horticulture in Central and Eastern Europe. Last year’s edition attracted 17,000 visitors including 7,000 industry professionals such as florists, DIY sales managers, garden retailers, wholesalers and growers.

This year’s edition promises to be even more exciting than previous years as the motto ‘Collection of Benefits’ invites exhibitors to engage in hands-on, saleable and on-demand concepts. Visitors will be treated to:

  • Demos of complete flower shop sales floors targeting different customers and catering to different consumer tastes: Glamour, Fusion, Modern and On-The-Go.
  • Floral design workshops by top florists from Poland (Zygmunt Sieradzan, Maciej Krzus and Monika Harlos) and abroad (Stefan van Berlo).
  • top-notch educational programme including seminars on visually appealing merchandising and social media.

The show is still open for registration. To participate as an exhibitor contact [email protected] For more information or to register as a trade visitor:  www.flowerexpo.pl

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