Germany’s Import Promotion Desk (IPD) welcomes Kenya as new partner country

BONN/BERLIN, Germany:  Import Promotion Desk (IPD), an initiative established by the Federation of German Wholesale, Foreign Trade and Services (BGA) and sequa gGmbH, is expanding its commitment and includes Kenya as the 15th partner country in its programme.

During IPD’s first Fact Finding Mission IPD experts spoke to six cut flower growers. They explored opportunities to boost collaboration and strengthening trade.

The import promotion initiative connects producers from developing and emerging countries with European import companies. Kenyan producers have booked a stand at the International Floriculture Trade Fair (IFTF) from November 9 to 11, 2022.

In future, IPD will be able to offer cut flower importers a wide variety of summer flowers from Kenya, such as Hypericum and kangaroo paws, in addition to roses and Alstroemeria. The Kenyan offering complements IPD’s existing supply from Ecuador and Colombia with additional varieties.

“We are looking forward to working closely with Kenya and many interesting partners in the East African country,” says Dr Julia Bellinghausen, head of IPD. “We are thus expanding our commitment in Africa and will be active in seven African countries in the future – in addition to Egypt, Ethiopia, Ivory Coast, Ghana, Morocco and Tunisia, now also in Kenya.”

Import Promotion Desk (IPD) is an initiative for import promotion in Germany. The agency serves as a bridge between small and medium-sized enterprises in selected emerging markets and developing coun[1]tries on the one hand and European importers on the other. The objective is to integrate the partner countries into global trade, thereby contributing towards sustainable economic development in these countries.

IPD introduces exporters from its partner countries to the EU market and assists them in setting up trading relations. For European importers, the IPD opens up new supply sources in the partner countries and assists them in the procurement process for specific products.

IPD is currently active in 15 countries: Egypt, Ethiopia, Ecuador, Côte d’Ivoire, Ghana, Indonesia, Colombia, Kenya, Morocco, Nepal, Peru, Sri Lanka, Tunisia, Ukraine, and Uzbekistan.

IPD focusses on specific product groups: fresh produce, natural ingredients for foods, pharmaceuticals and cosmetics, sus[1]tainable wood products, cut flowers and sustainable tourism.

IPD has been established and implemented by sequa gGmbH – the globally operating development organisation of German industry and the Federation of German Wholesale, Foreign Trade and Services (BGA.). The agency is funded by the Federal Ministry for Economic Cooperation and Development (BMZ).

In Germany IPD has forged a partnership with the Verband des Deutschen Blumen- Gross- und Importhandels e.V., also known as the BGI. Also, they are in good contact with Union Fleurs.

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