Gempler’s new leadership focuses on customer first

MADISON, USA: Quality, problem-solving products don’t just find their way to shelves on their own, it’s trained and discerning people that put them there.

At least that’s the motto of the new leadership at Gempler’s. Carl Atwell, the company’s new president, purchased Gempler’s in January 2019. Wasting no time, the company relaunched the website in March to improve functionality and better showcase their curated selection of problem-solving products.

“If you’re one of the small business owners we’ve served over the years, I want you to know we’re still the great company we always have been,” said Atwell. “We’re even more committed to excellence, more demanding of ourselves, more disciplined, and unwilling to compromise from the high standards we’ve set for our products.”

Gempler’s, an independent business based outside of Madison, WI, celebrates its 80th birthday this year. A Mid-western company rooted in Mid-western values, Atwell and his team see themselves as an extended arm of your in-house buying team.

Gempler’s puts customers first with their new Shipping Saver program. Quick turn-around, quality service and on-time deliveries are of top importance to consumers so all orders placed by 3pm ship out the same business day.

Their customer service representatives are knowledgeable about Gempler’s products and are ready to provide solutions to extend the lifetime of products.

“I have multiple accounts that email me directly to place orders or if they have any questions,” says Brenda, Customer Service Representative. “It helps to have one point of contact who knows your account and how to make your job easier.”

Gempler’s promotes maintenance and sustainability, instead of using products as disposable commodities.

“Our customer service team is knowledgeable about the product selection and committed to finding a solution that works best for the customer,” says Atwell.

“Since 1939, Gempler’s has been helping outdoor professionals take tough jobs to task. We provide a wide selection of professional-grade tools, equipment, products and supplies, along with easy shopping, dedicated expertise and responsive service. Whether you’re a landscape contractor, golf course superintendent, nursery operator or anyone in between, Gempler’s can help make your hard work easier.

For more information visit

↑ Back to top