Former Selecta one marketing director Richard Petri starts his own business

WEILER-SIMMERBERG, Germany: After 12 years with the German breeding company Selecta one, working as director for marketing and product management, Richard Petri has founded his own communication and sales agency –  RiPlant AG.

Petri runs the operational business together with his media partners. He aims to develop user-centred design concepts, in partnership with his customers in the ornamental horticulture businesses.

The company’s clients are not only breeders and growers but also include lobbying groups from the garden sector. The successful market performance of Pink Kisses®, a mini pot carnation which has undergone an amazing brand and sales development under Petri’s lead, in a rather static European consumer market for plants, is proof that the RiPlant AG concept works. ‘It is relevant that products are not purely generic and easy to replace” explains Petri, “but at the same time it is also crucial to invest in company and product communication.” RiPlant AG has substantial capabilities and long-term experience to help their customers succeed.

For further information visit:

↑ Back to top