MISHMAR HASHIVA, Israel: Danziger, a breeder and propagator of ornamentals, has expanded its team with the addition of Focco Prins as Sales Manager Europe.
Industry-veteran Prins will operate from his office in the Netherlands and will concentrate on maximizing demand for Danziger genetics along the value chain, at both the grower and retailer level.
Beginning his career in 1991 with the Chrysanthemum Breeders Association, Focco brings extensive international experience in the Cut Flowers, Pot & Bedding plants industry, and has worked in companies such as Royal Van Zanten, Dummen Orange, Fides, Queen and more.
According to Ori Danziger, Deputy CEO, “This is a strategic recruitment for Danziger, and part of our plan to further develop our European activities and better support our partners and growers, especially with regard to demand creation at the retail level.”
In his new role at Danziger, Focco will be responsible for cultivating business relations with retailers and retail growers’ across Europe.
“With his broad network and rich industry experience, Focco will be a great asset in strengthening our team and increasing interest in our world-leading genetics”, says Ori Danziger.
Focco can be contacted at: [email protected]
For more information, visit www.danzigeronline.com