Flower Council of Holland to bring fresh insights to IPM Essen 2025

From 28 to 31 January 2025, the Flower Council of Holland invites visitors to explore the latest research and trends shaping the horticulture industry at their stand during IPM Essen. Located in Hall 1, Stand 1E22, the stand promises to be a hub of inspiration and innovation.

Attendees can look forward to exclusive previews of upcoming industry developments. Monique Kemperman, Lead PR and Events will explore the values and style trends expected to define flower and plant demand in 2026 during her presentations on Horticulture Trends 2026. Relationship Manager Rob Tas will offer fascinating insights into consumer behaviour and preferences in his Shopper Research Sneak Peek. Later in the day, Anne van der Wal, Sustainability & Sector Communication Manager, will share findings on the emotional and well-being benefits of cut flowers, the result of a collaboration with Wageningen University & Research (WUR) and CloudArmy.

Hortibiz Newsradio will broadcast live interviews at the stand, highlighting sector trends and fostering discussions on collaboration opportunities. Visitors are also encouraged to use the stand as a meeting point to reconnect with colleagues and establish new partnerships. The motto, ‘Together for a strong horticulture,’ reflects the council’s commitment to advancing the industry as a whole.

With inspiring presentations, cutting-edge research, and even a great cup of coffee, the Flower Council of Holland’s stand at IPM Essen is the place to be. Be part of shaping the future of horticulture, and don’t miss this vibrant event!

For more information, visit their website at www.flowercouncil.com.