Flormart is ready for a grand comeback

PADUA, Italy: Having celebrated its 70th edition in grand style in 2019, one of Europe’s oldest horticultural trade exhibitions, Flormart, is undergoing a major overhaul. A new team of event organisers from the city of Parma are showing an unprecedented willingness to experiment with new features and the ability to understand the needs of Flormart’s attendees and exhibitors. Their efforts will start to pay off between 21-23 September 2022 when in keeping with tradition, Flormart will open its doors in Padua.

The 71st edition of Italy’s second-largest horticultural trade show will take place in its home town Padua on the recently renovated grounds of  PadovaHall but organised in partnership with Fiera di Parma. This event organiser prides itself on having successful international trade show brands such as Cibus, Mercanteinfiera and Il Salone del Camper in its portfolio. The new event management has ambition, drive and is keen to put Flormart back on the world map as ‘international showcase for ornamental horticulture in Italy. Under the guidance of ITA, the Italian Trade Agency, Flormart will welcome a global delegation of 200 buyers.

Fiera di Parma stresses that the venue remains unchanged with Flormart staying true to the city where it all started  in 1931.

Flormart’s February 2022 edition will serve as a platform to exchange ideas and research findings. The focus will be on Italian grown flowers and plants offering growers an opportunity to showcase their latest breeding breakthroughs and excitingly new varieties. Now that the green city movement worldwide is gaining increasing traction, the Flormart forum discussions will also highlight how green infrastructure can contribute to the liveability of a city through its economic, social and environmental benefits. Flormart’s message will be a clear one: Italian grown flowers and plants play a crucial role in helping realise successful urban green spaces.

It is safe to say that Italy’s investment and reform plan for recovery (in Italian known as PNRR or Piano Nazionale di Ripresa e Resilienza)  from the Covid-19 emergency will be one of the topical issues in September. The plan earmarks €6.68 billion for culture and tourism, through investments in heritage regeneration, enhancements in assets and skills, digitalisation and accessibility, targeting environmental and social sustainability.

PNRR’s paragraph on parks and gardens is crucial for ornamental horticulture in Italy as it highlights the restoration of historic parks and gardens adopting a systematic approach to urban regeneration. Its goal is to improve the quality of life and social inclusion, also among the younger generations and within urban communities. The protection of the environment and biodiversity, and people’s right to “urban green spaces’  are all important criteria for the €300 million funding programme.

In the future, the role of Flormart as a connector between companies and government will intensify. In September, the trade show will roll out a campaign to maximise market share of its exhibitors in foreign markets such as Central Europe, Eastern Europe, the Balkans, the Mediterranean basin and the MENASA (Middle East, North Africa and South Asia) area.

For more information visit http://www.flormart.it