ALMERE, Netherlands: On Thursday, 14 April International horticultural exhibition Floriade Expo 2022 Amsterdam – Almere opens its doors for six months. The Expo’s giant, Crystal-palace inspired glasshouse, fittingly named ‘The Green House’, will feature 13 alternating flower and plant shows. Growers are invited to participate.
Every ten years, Floriade takes place in the Netherlands. True to tradition, Floriade Expo 2022, in association with Royal FloraHolland, offers the flower and plant growers an international stage to present their cream of the crop and win a Best in Show Award.
Spanning more than 1 hectare and a length of 170 metres, the Green House is the Expo’s largest exhibit. The Green House occupies pride of place near the entrance and is one of the major attractions. The structure’s design is striking, inspired by the Crystal Palace, built in London in 1851. Different types of glass and mirrors have been used in the greenhouse. This creates surprising effects and remarkable lighting effects.
Thirteen competition days will occur at The Green House, divided into 40 crop categories. As a grower, there are various opportunities to participate in the product competitions and novelty presentations organised by Royal FloraHolland.
Growers of flowers and plants can exhibit their best products and review them by a professional jury specially appointed. The jury consists of members from the production field and marketing and trade. There will also be a public jury.
Participating in the Floriade Product Competitions offers many advantages and opportunities. Winning one of the awards is a marketing asset that you can use in product sales and company profiling. One participating Japanese grower even commented that Floriade Expo 2022 in the Netherlands is comparable to the Olympics. Participation offers growers the chance to show their best products to a wide audience: an opportunity to put floricultural products in the spotlight for two million visitors.
Sign up and take part in the product competitions!
Register via [email protected]