Floriade unveils an eye-catching artwork on a 14-storey high rise

ALMERE, Netherlands: The AIPH-approved World Horticultural Expo Floriade is pleased to announce that an eye-catching artwork is now displaying on the outside of the ‘Flores Tower’.

Flores is a 14-storey block that will provide office space and accommodation to foreign guests during the six-month event, and serve as a residential tower block afterwards.

Created by MVRDV, Arttenders and artist Alex Verhaest from Flanders, the artwork is a celebratory mural of Floriade’s planting scheme, highlighting the importance of biodiversity . It mirrors more than 1,800 trees, shrubs and plants that people will find in the expo’s arboretum.

Visitors can use the artwork as something of a compass: the smaller the plant’s image on the façade, the bigger the distance to its spot within the arboretum.

Flores stands over 142 ft high – that is 43.5 metres tall to be precise. It is in Floriade’s main square, which is near the event’s main entrance.

Floriade will open its door to the world from 14 April to 9 October 2022.

For more information www.floriade.nl