Floréac wins Best Houseplant Supplier for third consecutive year at 2022 Jardineries Trophée d’Or Awards

PARIS,  France: For the third consecutive year, Floréac, a specialist in importing and exporting houseplants, has won Best Houseplant Supplier at the JardinPlus/Jard’Innov Trophée d’Or Awards. The chairman of the jury presented the coveted trophy during an unconventional awards ceremony on board the Mélody Blues yacht in Bercy on 23 June.

“This award shows that the efforts we have made in recent years are clearly bearing fruit,” said Guillaume Bianco and Benoit Strauven, respectively key account manager and CEO at Floréac.

Continuing down the path taken

“We are so grateful for the trust customers have placed in us. This award motivates us to strengthen our partnerships,” says Guillaume Bianco.

There is always room for improvement

Bianco and Strauven gave several examples of successful supply chain collaboration. “More recently, we expanded our delivery days for the French market to manage trade flows more efficiently. Also, there’s a stronger focus on customer service communication to help customers make the right choices and provide them with inspirational ideas for in-store presentations. Here, our online shop plays a crucial role, allowing store staff to browse quickly through our product portfolio.”


Sustainability is Floréac’s genes. Floréac joined the Floriculture Sustainability Initiative (FSI) a few months ago. The company’s ambition is to have 90 per cent of its internationally traded products sustainable by 2025.

Future strategy

Commenting on the company’s future strategy  Strauven says,  “It is not easy to predict what 2022 eventually will bring. The entire sector faces significant challenges so we need to continue to convince consumers of the benefits of plants in their garden,  terrace, balcony, and living room.”

Plantify Partners Europe (PPE)

In December 2020, Floréac joined forces with Dutch-based Royal Lemkes – one of Europe’s biggest exporters of plants – to forge Plantify Partners Europe (PPE). The relationship is designed to benefit retail customers in the UK, and Switzerland, who will be able to buy an ever wider range of plants from either company’s sales team. Another advantage of PPE’s highly concentrated supplies of wholesale plants is that it brings skills, back-office operations, and sourcing services together.

loréac has more than 60 years of horticultural experience under its belt. Its product offering includes a wide variety of potted plants for specialist retailers such as garden centres and DIY stores. Floréac sells to 7,000 retail outlets in 25 countries, operating from two distribution hubs in the Netherlands and Belgium.  Floréac is a part of Floré Group and has an annual turnover of around €110 million and, and 170 employees.

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