HASSELT, Belgium: Floralife®, a division of Smithers-Oasis Company, a worldwide leader in providing solutions throughout the plant and flower journey from propagation to presentation, is debuting its “Flowers Don’t Require Tough Labour” campaign in Europe. Centering around a video, the campaign showcases the savings on labour costs and time that can be achieved using the Floralife® Express Technology.

The video, “Flowers Don’t Require Tough Labour” is the third in a series of videos that demonstrate the benefits of this revolutionary technology that eliminates the need to recut stems. This provides additional time for floral businesses and retailers to spend on other important business functions, like sales floor maintenance, orders and customer service, which improves their efficiency and saves labour costs.

Employees also spend less labour time cleaning up since recutting stems is unnecessary and can spend more time selling longer-stemmed flowers that command higher prices and generate more income for the business.

“Our Floralife® Express Technology provides retailers with an opportunity to work smarter, not harder,” said Sharon Mikulinski, global marketing manager, Floralife. “We designed this line of products to save our customers time and tough labour, by eliminating the need to have to recut stems.  Ultimately, it enhances the consumer experience and provides an insurance policy for our customers.”

Based on customer input, Smithers-Oasis developed Floralife® Express Technology to provide a solution to better manage the challenges faced at all levels of the floral industry. It is appropriate for use with all flower types and is available in a range of sizes and applications.

The video “Flowers Don’t Require Tough Labour” can be viewed here

Floralife® Express Technology joins a complete line of products that support the entire cut-flower distribution chain from harvest to vase; from growers to wholesalers and from supermarkets and retail shops to the consumer. Floralife® products provide the ultimate enjoyment experience for the end consumer with solutions for pretreatment, hydration, transport and storage, and flower food solutions for nourishment and conditioning.

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