HASSELT, Belgium: Floralife®, a brand of Smithers-Oasis Company, and worldwide leader in providing solutions throughout the plant and flower journey from propagation to presentation, is introducing its latest Floralife® video, “Did you know… it doesn’t matter how you do it,” in Europe. The video was created with messaging to encourage retailers to use their imagination when displaying Floralife® Express flower food sachets in order to stress its importance to customers.

The fourth in a series of videos that promotes the benefits of the revolutionary Floralife technology, the video draws attention to how retailers can creatively provide customers with Floralife® flower food sachets. Traditionally, floral retailers are trained to place flower food sachets in an unnoticeable location near the bottom of the stems. Instead, by placing flower food sachets in an easily visible location, retailers can create a dialogue with the customer on the difference Floralife® Express Technology makes.

Customers that recognize the importance of caring for their fresh cut flowers are likely to have a satisfied, positive experience with their purchase and a solid reason to return when it is time to purchase again.

“We want retailers to think outside the box when it comes to placement of flower food sachets,” said Marco Marques, managing director, Europe, Floralife. “By making the food sachet visible, and even having a little fun with its presentation, the customer is more likely to actually use the flower food and will ultimately have a more overall positive experience that will lead to them becoming a satisfied, repeat customer.”

Floralife® Express Technology joins a complete line of products that support the entire cut-flower distribution chain from harvest to vase; from growers to wholesalers and from supermarkets and retail shops to the consumer. Floralife® products provide the ultimate enjoyment experience for the end consumer with solutions for pretreatment, hydration, transport and storage, and flower food solutions for nourishment and conditioning.

The video “Did You Know…It Doesn’t Matter How You Do It” can be viewed here.

For additional information and a free sample of Floralife® Express Technology products, visit: http://Express.Floralife.com or contact Global Marketing Manager, Sharon Mikulinski at [email protected].


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