Fleuroselect wraps up successful in-person convention

Fleuroselect members at De Historische Tuin Aalsmeer.

AMSTERDAM, Netherlands: Fleuroselect’s Annual Member Convention (5-7 July 2022) welcomed 90 attendees from 13 countries back in person for the first time since 2019, bringing positivity, togetherness, fun, and newfound business confidence.

The event featured a welcome reception, trial field visits, education sessions, networking opportunities, and conference dinners, culminating in the traditional gala dinner and Fleuroselect Gold Medals Ceremony on Thursday evening 7 July.

The Fleuroselect Convention is where the ornamental plant community comes home every year to share best practices, network with their peers, and celebrate all things flower and vegetable seed.

The 2022 Fleuroselect Convention had over 90 participants from 13 countries, with plant breeders, seed suppliers, distributors and young plant producers enjoying three days of networking and fun.

On day one, Fleuroselect held its Annual General Meeting followed by a ‘The importance of flowers and plants in the cities of the future’ themed education session.

Next, the group embarked on a visit to Circl, The Circular Pavilion. Circl, touted as the Netherlands’ first completely circular building opened recently in Amsterdam. The pavilion, an initiative of the Dutch bank ABN AMRO, is designed by architectural firm de Architekten Cie and serves as a meeting spot for bank employees and includes a restaurant, a roof garden, and an exhibition space, all three open to the public. In the evening, the Fleuroselect delegation got ready for a ‘together again’ party at In De Waag with entertainment all around including a memorable performance by an Amsterdam folk singer.

The next day, the party was off to ‘Historische Tuin Aalsmeer’, the Historical Nursery Museum in Aalsmeer where attendees learned about flower and plant auctions in the 1930s, a bidding process that used a wooden, Jugendstil style auction clock.  Also included in the Convention’s busy programme were visits to the Floral Art Museum and FloriWorld in Aalsmeer.

The 2022 Fleuroselect Gold Medals were awarded to new varieties that have been tested by Fleuroselect’s expert and independent judges at trial grounds across Europe and proven to clearly supersede existing varieties in terms of breeding innovation and beauty.

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