02 January 2019
AALSMEER, Netherlands: FleuraMetz is bolstering its position in the British marketplace with the acquisition of Holland Indoor Plants BV (HIP). Holland Indoor Plants ranks amongst the larger floral wholesalers in the Netherlands and is amongst the largest one-stop-shop for fresh cut flowers and potted plants with a revenue of around €30 million. Financial terms of the transaction were not disclosed.
For nearly five decades, Holland Indoor Plants BV has built upon a rich heritage of family-ownership that is reflected in their quality products, their talented employees and the wide range of markets they serve, from wholesalers, cash and carry stores to garden centres. Run by the Lamboo brothers, the company operates from its 13,000m2 wholly-owned headquarters at FloraHolland’s business park in Aalsmeer, delivering to their international customers within a 500 km radius
The daily operations of Holland Indoor Plants will continue to be run by second generation Leo Lamboo, who was appointed managing director in 2012.
Due to the strong brand recognition, the company will continue to operate under its own name for the time being. The commercial activities will be aligned with the FleuraMetz organisation in order to leverage the unique scale of the FleuraMetz group to serve customers even better in the future.
FleuraMetz, celebrating its 50th anniversary this year, has revenue of around €400 million and supplies 40,000 florists through its network of 60 cash and carry stores across Europe and its online sales system for its customer base in Europe and North America. Over the years, Holland Indoor Plants has seen steady growth and, thanks to its dynamic mind set and true entrepreneurship, has become a household name in fresh cut flowers and potted plants at home and abroad. Important export markets are the UK, Germany, Poland, Scandinavia and Ukraine. The customer base is very diverse and includes cash and carry stores, wholesale companies, garden centres, florists and large retail companies.