Fairtrade and Grandparent’s Day join forces

ESSEN, Germany: Europe’s ageing population is resulting in increasing numbers of elderly people experiencing feelings of loneliness and being cut off from society. Grandparent’s Day aims to build bonds between different generations and thereby prevent older people from feeling isolated in later life. Flowers can help in bringing these generations together; fairtrade flowers to be precise as the initiative to recognise the contribution of grandparents in our lives has teamed up with the Fairtrade organisation.

Fairtrade stands for fair wages and sustainable production. This sits perfectly in line with the message of Grandparent’s Day as grandparents care about protecting the planet for future generations.

By joining forces, Grandparent’s Day and Fairtrade strive to connect generations in Europe with sustainably grown ornamentals that also help to create fair working conditions for employees at flower farms.

This year Grandparent’s Day is celebrated on 2 October (Italy and Spain), 6 October (UK and Netherlands) and 13 October (Germany and Austria).

Left to right: Melanie Durr, global product manager Faitrade Flowers, Jennifer Roth, supply chain manager flowers & plants Fairtrade Germany, Marcel Rutten, key account manager flowers & plants Fairtrade Germany, Charles Lansdorp, president Felini Foundation and driving force behind Grandparent’s Day.