The International Association of Horticultural Producers (AIPH) members consist of thousands of growers of flowers and ornamental plants around the world who are together united by one essential goal – promoting the place of plants in people’s lives.
AIPH is responsible for approving the world’s most exceptional horticultural expos creating long lasting green legacies in cities across the globe.
AIPH Blooming Economies & Cities to Inspire The World 2.0. Up-to-date statistics from recent Expos hosted in Asia and Europe.
Learn moreAIPH hosts several conferences, webinars and events such as the International Grower of the Year award throughout the year. Read about these along with the latest news about the association’s activities.
The AIPH International Grower of the Year Awards celebrate the best of the best in ornamental horticulture
Learn moreAIPH’s key aim is to stimulate demand for ornamental trees, plants and flowers worldwide. We are committed to supporting growers in achieving this by protecting and promoting the interests of the industry.
The AIPH’s Global Industry Intelligence Centre (GIIC) is an international hub for industry information and knowledge exchange.
The report contains insights on production and consumption of the floriculture industry in Thailand, imports and exports, and business opportunities
DownloadAIPH Green City activities promote the essential role of plants in creating vibrant urban areas in which people and businesses can thrive.
Photograph from the last Euroflora.
With just days to go, Euroflora 2025 is preparing to welcome the global floriculture sector to Genoa’s newly redeveloped Waterfront di Levante. This quinquennial event—one of the most prestigious in the ornamental horticulture calendar—combines Mediterranean elegance with international scale, setting the stage for an ambitious showcase of plants, design, and forward-thinking production.
Taking place from 24 April to 4 May, Euroflora is the only Italian horticultural exhibition approved by the International Association of Horticultural Producers (AIPH). With over 154 exhibits, 85,000 square metres of gardens and pavilions, and participation from more than ten countries, the 13th edition will explore the theme “Nature Takes Its Space”—a concept that resonates throughout the event’s landscape design, trade features, and technology showcases.
Euroflora 2022, held in the Parks and Museums of Nervi, Italy, attracted 240,000 visitors.
Italy’s flower and nursery industry is worth over €3.1 billion, with €1.2 billion in exports, and Euroflora 2025 provides a rare occasion for its professional base to connect with buyers, policy leaders, and international peers in one place. With support from the Italian Trade Agency, more than 60 international buyers are expected to attend—including distributors, wholesalers, bouquet makers, and garden centre groups from across Europe, the Middle East, and beyond.
Monday, 29 April, has been designated a dedicated B2B day, offering free entry for trade visitors and structured matchmaking between Italian growers and global buyers. For those involved in production, supply, and export, the show provides fertile ground for building commercial partnerships and benchmarking market trends.
Advanced Technological Innovations will be on display at Euroflora 2025.
A major feature of this year’s edition is the integration of sustainable agri-tech and circular solutions. The Adaptive Vertical Farm (AVF) by Genoa-based start-up SpaceV—developed for agriculture in space and extreme environments—will be presented by Franco Malerba, Italy’s first astronaut. The AVF system’s dynamic shelving, efficient water use, and compact footprint speak directly to the challenges faced by today’s commercial growers.
Also on display, the Italian Institute of Technology (IIT) will present robotics for pruning and sustainable biomaterials derived from agricultural waste. These innovations address pressing concerns for resource-conscious producers, including labour shortages and the demand for lower-impact growing systems.
These technologies aren’t side features—they’re central to how Euroflora 2025 is positioning ornamental horticulture as a player in tomorrow’s food systems, urban planning, and climate resilience.
The standard of entry for the floristry design competition during Euroflora 2022.
Competitions remain at the core of Euroflora’s DNA. In 2025, more than 250 awards will be contested—recognising technical excellence, aesthetic distinction, and horticultural innovation. Judged by over 120 international jurors, including AIPH executives, the span of the contest cut flowers, container plants, urban gardens, and regional showcases.
Highlights include the Ars Urbana design competition, where 14 interdisciplinary teams will unveil bold installations exploring how plants can be meaningfully integrated into urban public space. These are not theoretical designs; they offer inspiration and provocation for growers, designers, and developers working at the intersection of horticulture and the built environment.
A Showcase of Culture and Identity
Beyond its professional relevance, Euroflora is also a celebration of floricultural diversity and culture. Pavilions from Bhutan, Spain, France, Thailand, Monaco, Egypt, and China present ornamental plants as diplomacy, heritage, and identity tools. From Bhutan’s focus on Gross National Happiness to Japan’s live bonsai workshops with Master Naoki Maeoka, the event brings an expansive, global view of how ornamental plants contribute to society.
For ornamentals horticulture and floriculture professionals, Euroflora 2025 offers a panoramic look at the industry’s future—from climate-responsive innovation and high-value trade to elevated design and cultural exchange.
For more information about Euroflora 2025, visit www.euroflora.genova.it.
