The International Association of Horticultural Producers (AIPH) members consist of thousands of growers of flowers and ornamental plants around the world who are together united by one essential goal – promoting the place of plants in people’s lives.
AIPH hosts several conferences, webinars and events such as the International Grower of the Year award throughout the year. Read about these along with the latest news about the association’s activities.
AIPH’s key aim is to stimulate demand for ornamental trees, plants and flowers worldwide. We are committed to supporting growers in achieving this by protecting and promoting the interests of the industry.
Euroflora 2025 – The Essential Global Event For Professional Growers
Euroflora 2025, one of the world’s most significant international horticultural exhibitions, returns with an unparalleled opportunity for professional growers to engage with cutting-edge industry trends, explore new market opportunities, and showcase the best of ornamental horticulture.
From 24 April to 4 May, Genoa’s newly transformed Waterfront di Levante, designed by renowned architect Renzo Piano, will provide an expansive and innovative venue for this essential industry event.
A Global Platform for Professional Growers
Euroflora 2025 is officially recognised by the International Association of Horticultural Producers (AIPH), reinforcing its role as a world-class horticultural expo. With an expanded 85,000 square metres of exhibition space, this edition will showcase top-tier floriculture, innovative landscape architecture, and cutting-edge sustainability solutions that drive the future of the industry.
The theme, “Nature Takes Its Space”, underscores the critical role of green spaces in urban planning and the increasing demand for sustainable, high-quality ornamental plants in global markets. Professional growers will benefit from tailored networking opportunities, in-depth discussions on industry innovations, and access to an international buyer audience.
Optimised Exhibition Spaces for Business and Networking
Euroflora 2025 presents an unparalleled business platform, connecting growers with distributors, landscape architects, urban planners, and procurement professionals.
The event will feature:
• An expanded trade area dedicated to nursery stock, ornamental plants, and innovative horticultural solutions.
• Floating exhibition zones and tiered viewing platforms, providing a fresh perspective on landscape and floriculture trends.
• Four arenas and five dedicated conference rooms for technical sessions, workshops, and B2B meetings.
• A Green Market, offering professional buyers direct access to exclusive plant varieties and sustainable horticultural products.
International Exhibitor Highlights
With a strong global presence, Euroflora 2025 will host leading growers, trade associations, and research institutions from Italy and beyond, including:
• The Egyptian Museum of Turin reconstructs an Ancient Egyptian pleasure garden and demonstrates historical plant use.
• Bhutan’s debut participation showcasing the rare blue poppy and eco-sustainable horticultural practices.
• China, Thailand, and Spain, featuring exotic specimen collections and advanced growing techniques.
• The Italian Institute of Technology, presenting groundbreaking agriculture 4.0 and bio-inspired plant innovations.
Euroflora as a Hub for International Trade
Euroflora is poised to enhance its role as a business catalyst, with strategic partnerships bringing together over 60 top buyers through the Italian Trade Agency (ICE). The Professional Day on 28 April offers free entry for accredited trade professionals, facilitating direct engagement with potential clients and partners.
A key feature of Euroflora 2025 will be a structured B2B matchmaking programme, fostering valuable connections between growers, retailers, and landscape professionals seeking premium ornamental plants and sustainable solutions.
The event will host 254 horticultural competitions, celebrating excellence in:
• Nursery innovation, highlighting disease-resistant varieties and cutting-edge propagation techniques.
• Landscape and floral design, recognising outstanding use of plants in urban and commercial settings.
• Sustainability in horticulture, rewarding environmentally responsible cultivation and production practices.
A distinguished international jury of 115 industry experts will evaluate entries, ensuring the highest level of recognition for professional excellence.
AIPH’s Endorsement: Strengthening Euroflora’s Industry Significance
AIPH approval reinforces Euroflora’s role as a driver of industry progress, championing the impact of ornamental horticulture on global sustainability and economic growth. Tim Briercliffe, AIPH Secretary General, highlights its significance: “Euroflora is a flagship event that showcases how floriculture can drive innovation and market expansion. AIPH fully supports its mission to connect and inspire the global horticultural industry.”
Plan Your Visit and Business Engagement
Dates: 24 April to 4 May Opening hours: 9:00 AM – 7:00 PM daily
Tickets:
• Professional Day (28 April): Free for accredited trade professionals.
• Full ticket: €25.00 (+ €1.50 presale)
• Group rates and trade packages available.
Tickets can be purchased at www.euroflora.genova.it
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