The International Association of Horticultural Producers (AIPH) members consist of thousands of growers of flowers and ornamental plants around the world who are together united by one essential goal – promoting the place of plants in people’s lives.
AIPH hosts several conferences, webinars and events such as the International Grower of the Year award throughout the year. Read about these along with the latest news about the association’s activities.
AIPH’s key aim is to stimulate demand for ornamental trees, plants and flowers worldwide. We are committed to supporting growers in achieving this by protecting and promoting the interests of the industry.
Euroflora 2025 Opens with Global Buzz and Trade Focus
Euroflora 2025 officially opened its gates today, launching the 13th edition of one of the world’s most significant international exhibitions dedicated to ornamental plants, landscape design, and green innovation. With over 154 exhibits spread across 85,000 square metres, the show returns to a transformed Waterfront di Levante in Genoa—a coastal redevelopment site symbolising the event’s central theme: “Nature Takes Its Space.”
Held every five years, Euroflora offers a rare opportunity for growers, designers, exporters, and industry leaders to connect with international buyers, benchmark standards, and explore emerging technologies. This year’s edition is officially approved by the International Association of Horticultural Producers (AIPH), placing it among a select group of global exhibitions recognised for its alignment with sustainability, cultural value, and industry relevance.
A Strong Start for Industry and Trade
Although the public opening is today, the real industry momentum began on 23 April, when hundreds of professionals and jurors gathered to assess the competing gardens and displays. Among the judges were AIPH President Leonardo Capitanio and Secretary General Tim Briercliffe, who joined a jury of 115 specialists to evaluate entries across honorary, aesthetic, and technical categories.
The day also included unveiling a market insights report by research firm Nomisma, commissioned by ANVE and the Italian Trade Agency (ICE). The study reinforced the role of Italy’s €3.1 billion ornamental sector as a key player in global horticultural exports—particularly relevant given the presence of more than 60 international buyers attending the show through ICE’s coordination.
AIPH President Leonardo Capitanio,
A Crossroads for Floriculture and Innovation
Euroflora’s layout blends high-level design with commercial impact. The Jean Nouvel Pavilion, the Palasport Arena, and a marina full of floating gardens house exhibits from Italy, France, Spain, Thailand, Monaco, the USA, and debut country Bhutan—each bringing regional identity and innovation to the fore.
The event offers more than a showcase for growers: it’s a deep dive into how horticulture intersects with public space, technology, and consumer culture. The Adaptive Vertical Farm by SpaceV, a Genoa-based start-up presented by Italy’s first astronaut Franco Malerba, demonstrates how future food and ornamental systems can be developed for confined and extreme environments. Meanwhile, the Italian Institute of Technology (IIT) is showcasing robotics for vineyard management and biomaterials derived from agricultural waste—technologies with potential crossover into floriculture and greenhouse production.
Design, Detail, and the Business of Beauty
With 254 competitions and 12 Ars Urbana installations, Euroflora continues its legacy as a benchmark for horticultural quality and creativity. The Ars Urbana projects—developed by landscape architects and designers—explore the role of plants in sustainable cities, echoing AIPH’s Green City initiative and offering a tangible example of how design and ecology can coexist.
The spirit of competition remains strong. Categories span regional displays, solo growers, floristry, and container plants, with entries judged not only on aesthetics but also on technical excellence, plant health, and maintenance. For professionals, these competitions are not just ceremonial—they provide a stage for reputational growth and peer comparison within a global context.
Looking Ahead
Over the coming days, Euroflora 2025 will host more than 150 scheduled events, including bonsai workshops led by Master Naoki Maeoka, floral design performances, and talks by leading science communicators like Stefano Mancuso and Mario Tozzi. The event will continue its trade programme with structured networking and buyer introductions led by ICE.
As Euroflora begins its public phase, it remains a vital meeting point for the global ornamental sector—blending business, culture, and innovation with a strong sense of place. This is more than an exhibition for growers and industry professionals—it’s a panoramic look at where horticulture is headed next.
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