The International Association of Horticultural Producers (AIPH) members consist of thousands of growers of flowers and ornamental plants around the world who are together united by one essential goal – promoting the place of plants in people’s lives.
AIPH hosts several conferences, webinars and events such as the International Grower of the Year award throughout the year. Read about these along with the latest news about the association’s activities.
AIPH’s key aim is to stimulate demand for ornamental trees, plants and flowers worldwide. We are committed to supporting growers in achieving this by protecting and promoting the interests of the industry.
Euroflora 2025: Ars Urbana finalists to showcase global innovation in Genoa
From 24 April to 4 May 2025, the XIII edition of Euroflora, one of the most prestigious events in the horticultural calendar, will transform Genoa’s revitalised Waterfront of Levante into a spectacular showcase of landscape innovation, sustainability, and artistic expression. Approved by the International Association of Horticultural Producers (AIPH), Euroflora 2025 is set to captivate visitors with its blend of floral artistry, cutting-edge design, and ecological vision.
At the heart of this global event is the Ars Urbana design competition, featuring 14 groundbreaking projects that address pressing environmental issues while exploring themes of rebirth, sustainability, and the evolving relationship between humans and nature. These designs, selected for their originality and depth, will be judged by a second expert jury on 23 April, just one day before the exhibition opens to the public.
The Waterfront of Levante.
Ars Urbana: A Celebration of Visionary Design
As jury president Anna Sessarego, president of AIAPP Liguria, explained: “The proposed concepts are interesting and innovative, with diverse depths of content, developed in projects through narratives and suggestions that interpret art as human action in shaping nature aesthetically within the urban context.”
Sessarego highlighted the competition’s focus on the changing paradigm of human-nature interaction, where nature becomes the protagonist, compelling humans to adapt their practices to align with its laws. The selected projects range from those emphasising the protection of natural processes to others demonstrating the creative use of sustainable and recycled materials.
The finalists’ design works.
Under 30 Category Ars Urbana Finalists
The Under 30 category celebrates fresh talent with innovative approaches to sustainability and design:
Natura Naturans explores the regeneration process through a garden divided into arid, semi-arid, and lush zones, fostering dialogue between humanity and the environment.
Ossimoro juxtaposes a barren, human-altered world with a vibrant natural one, connected by a symbolic gateway inviting reflection on past and future possibilities.
Rivedere merges tradition and innovation with a pavilion crafted from recycled plastic and plants inspired by Renaissance architecture and Italian agriculture.
Verde Innocentia reclaims abandoned coastal urban spaces, blending natural processes with human artistry to create visible beauty from the invisible.
Some more of the finalists’ design work.
Over 30 Category Ars Urbana Finalists
The Over 30 category features thought-provoking designs tackling urban and ecological challenges:
20mq per Vivere 5 per Riflettere uses floating islands to symbolise Italy’s urban green space crisis, urging reflection on land consumption and environmental responsibility.
Blueprint creates a minimalist, trace-free refuge for contemplating the importance of soil regeneration.
Una Fascia Semplice revitalises Ligurian terraces with sustainable materials and traditional techniques, highlighting the value of heritage.
Il Giardino delle Altre prioritises pollinator-friendly gardens, elevating them above human activity to support biodiversity.
Primavera Silenziosa contrasts barren landscapes with vibrant oases, encouraging reflection on humanity’s impact on the environment.
Radificare l’Incompiuto depicts nature reclaiming unfinished human constructions, symbolising resilience and ecological recovery.
Rifletto uses mirrors to explore the dual meanings of reflection, highlighting both self-awareness and the resilience of nature.
Thaumastà, Le Cose Meravigliose celebrates the beauty of transience with sculptures eroded by natural forces, showcasing nature’s enduring power.
Unveil invites visitors to rediscover soil’s vitality and energy as a regenerative force.
Wildflowers highlight the resilience of plants thriving in urban stress conditions, promoting biodiversity and climate adaptation.
Design of the Euroflora 2025.
A Global Stage for Innovation and Sustainability
Set across 85,000 square metres of sea-view spaces, Euroflora 2025 will immerse visitors in stunning landscapes, unique botanical collections, and inspiring installations. From floating exhibition paths to the Jean Nouvel Pavilion, the venue—designed by Genoese architect Renzo Piano—offers a seamless blend of architecture, art, and nature.
Beyond the Ars Urbana design competition, visitors can enjoy a diverse programme of workshops, expert talks, floral demonstrations, and cultural events, making Euroflora a must-visit for professionals and enthusiasts alike. Committed to sustainability, Euroflora 2025 is working towards ISO 20121 certification, minimising plastic use, and prioritising eco-friendly transportation.
Euroflora 2025 represents more than a floral exhibition—it reflects how human ingenuity can harmonise with nature to address the challenges of our time. As the theme “Nature takes its space” suggests, this year’s event is a celebration of resilience, creativity, and the power of nature to inspire and heal.
GreenItaly, the latest AIPH-approved trade exhibition, was officially launched at Euroflora 2025 on 28 April in Genoa, Italy—highlighting the country’s…
