WESTLAND, Netherlands: Showcase your achievements – enter the Dutch Horticultural Entrepreneur of the Year Awards 2022.
Established by GroentenFruit Huis, Royal FloraHolland, Flynth advisers and accountants, Interpolis, the Dutch Ministery of Agriculture and Rabobank, the prestigious prize has been championing outstanding achievement in Dutch horticulture since 1986.
The Dutch Horticultural Entrepreneur of the Year Award has been often referred to as the ‘Oscars of the horticultural industry. They recognise best practices in horticultural production by the top fruits, vegetables, flowers, trees, bulbs and ornamental plant production nurseries from the Netherlands, celebrating the expertise and energy they give to horticulture. The awards also stimulate and promote best practices by giving attention to outstanding producers and promoting knowledge throughout the industry.
Independent and impartial, the awards started in 1986 in response to the rather difficult period following the recession of the 1980s, a gloomy period of low consumer confidence and unemployment in the Netherlands. Back then, the Dutch horticultural industry identified the need to recognise progressive growers who embrace technology, modern and sustainable production practices, market innovation, strong customer service and demonstrate their position as an industry leader.
Dutch cooperative Prominent, specialised in the production and marketing of tomatoes won the trophy in 2020. The latest winner from within the ornamental horticulture industry was Phalaenopsis and Anthurium breeder and propagator Anthura, which won the accolade on 9 January 2019. This achievement automatically qualified the company for the 2020 AIPH International Growers of the Year Awards at IPM Essen where it was crowned the overall winner of the Gold Rose Award.
Nearly one year ago, the event’s spokeswoman, Diana Duijvestein told FCI that the 2021 event was cancelled due to Covid-19 and that the time will be used to review and remaster the 2022 award. As a result, a new category has been added – a prize that recognises a grower’s best practice in robotics automation and digitalisation.
Contrary to other years, the 2022 awards ceremony will not coincide with the sector’s new year reception, which traditionally takes place at Keukenhof in the second week of January. Instead, the 2022 winners will be announced during a glittering awards ceremony at Floriade on 21 April 2022.
Candidates can enter the Dutch Horticultural Entrepreneur of the Year Awards 2022 online and entry closes on 26 November 2021.