Dutch Lily Days 2025: A Flourishing Showcase of Sector Resilience

Earlier this month, from 3 to 6 June, the Netherlands once again became the global stage for the lily sector, as Dutch Lily Days 2025 welcomed thousands of visitors from across the ornamental horticulture industry. In its 13th edition, the event brought together 13 leading lily bulb exporters, each of whom opened the doors of their test greenhouses to showcase their latest varieties and future-focused breeding efforts.

Held annually, Dutch Lily Days offers more than a visual feast of flowering splendour—it is a strategic forum where breeders, growers, and traders from around the world gather to explore the direction of the sector. The 2025 edition placed a clear emphasis on resilience, availability, and sustainability, with discussions reflecting ongoing challenges, including shifting climate conditions, changing consumer preferences, and global supply pressures.

A Conversation for the Future

This year’s opening event took place at De Jong Lilys in Andijk, where Sjaak van der Tak, former chair of LTO Nederland, addressed the crowd. He called on the sector to deepen collaboration and innovation in pursuit of a more sustainable lily industry—one equipped to meet the demands of both local and international markets.

Throughout the week, participants examined a broad spectrum of new breeding developments, with special interest in pollen-free, double-bloomed, and naturally disease-resistant varieties. These innovations reflect the sector’s push to align beauty with practicality, responding to both environmental and economic pressures.

A Strong Line-Up

Participating companies this year included:
P. Aker, Boots Flowerbulbs, Van den Bos Flowerbulbs, Bot Flowerbulbs, De Jong Lilys Holland, Lily Company, Onings Holland Flowerbulbs, C. Steenvoorden, Gebr. Vletter & Den Haan, VWS Flowerbulbs, Jan de Wit & Zonen, Zabo Plant, and Royal Van Zanten Flowerbulbs.

Despite global headwinds, Dutch Lily Days 2025 demonstrated that the lily sector remains not only adaptive but actively evolving. As the event closed, one thing was clear: this annual tradition continues to play a central role in guiding the conversation on what’s next for ornamental bulbs.

Watch the highlights:

↑ Back to top