Dutch Flower Group to welcome Joost Gietelink as its new CFO

DE KWAKEL, Netherlands: The Dutch Flower Group named Joost Gietelink as its new Chief Financiel Officer, effective 1 June 2022. He will also join the DFG Board of Directors.

Gietelink comes with the experience DFG is looking for. Having attained a number of masters degrees, including in Financial Economic Management, Joost Gietelink (50) began his career at Rabobank. He subsequently became a M&A consultant.

Gietelink then embarked on a 15-year association with Randstad, where he held various international management positions.

For the past 5 years, he has been CFO at Enza Zaden, responsible for various aspects including finance & accounting and information & digitalisation. In this position, he was also on the Enza Zaden board.

Gietelink will succeed Harry Brockhoff (62), who has been DFG’s CFO since 2001. Brockhoff has announced he will join the DFG Advisory Board.

Commenting on his new position Joost Gietelink says, “I look forward to using my many years of experience in various fields, including international vegetable breeding, to help shape sustainable growth for Dutch Flower Group, its companies, its partners and its customers.”

Jan van Dam, CEO DFG: “We warmly welcome Joost, with his enthusiasm and expertise, to Dutch Flower Group. And a special word of thanks to Harry Brockhoff, who has, for more than 20 years, played a crucial role in developing and expanding our company into being the sustainable floriculture market leader we are today. Healthy, transparent and considerate to people. I am delighted that Harry will remain a part of DFG through his new role.”

Dutch Flower Group (DFG) is a worldwide family of specialised trading companies.

Together, they are leaders in the import, export, trade and market development of cut flowers, bouquets, plants and decorative greens.

With its 5,000 employees, in 2021 Dutch Flower Group realised a turnover of more than €2 billion through trade with 100 countries. For more information: www.dfg.nl