Dutch Flower Group (DFG) to host its annual Dutch Flower Awards at forthcoming Trade Fair Aalsmeer

Group picture of last year’s winners.

The Dutch Flower Group (DFG) will host its annual Dutch Flower Awards ceremony at the Aalsmeer Trade Fair on Wednesday 6 November, recognising all of the hard work of DFG’s suppliers.

This year mark’s a special awards ceremony as DFG celebrates 25 years in business.

Nine cut flower and ornamental plant growers will battle it out to win DFG’s prestigious Dutch Flower Award, which identifies successful and growing companies. Now in its 22nd year, the prestigious accolade recognises hard working, outstanding  horticultural entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, product quality, supply chain management and commitment to sustainability efforts. All candidates are suppliers with whom the Dutch Flower Group has a tried and tested relationship.

In the Cut Flower Category, the nominees are Chrysanthemum grower Kreling Chrysanten, Pico Bello Hortensia and tulip grower Ronico. Vying for the award in the Ornamental Plant Category are spathipyllum and curcuma expert KP Holland, potted rose grower Leo van der Harg and orchid grower Optiflor, while Afriflora from Ethiopia, Collison Cut Flowers from the UK, and Mystic Flowers from Ecuador are nominated for the Foreign Supplier Award 2024.

DFG will also present the Preferred Partner Award. This award was created in 2015 in addition to the Dutch Flower Awards. It recognises supply chain partners for the dedication and forward-looking perspective they use in working together with DFG.

The Dutch Flower Group (DFG) is a globally acting group of trading companies. Together they lead the import, export, trade and market development of cut flowers, bouquets, cut foliage and plants. They supply to both specialist traders (florists) via wholesalers and multiple retailers (supermarkets, DIY stores and garden centres). Together with its 5,000 employees, Dutch Flower Group achieved a turnover of €2bn in 2023, exporting to 100 countries worldwide.